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2022 Outdoor Retailer ‘Snow Show’ Highlights

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Two Little Kamper fuel cannisters on a picnic table at a campground


To start any conversation with an assumption the global pandemic is somehow waning seems naïve at best. While case numbers plunge in the U.S., we’ve all become too smart to make any big predictions. It’s a caveat we’re keeping in mind as we talk about the state of outdoor recreation while moving wearily through the next months or years of this interim period. But it’s worth examining where the radically changed world of outdoor recreation is and where it could be headed. In that regard, last week’s Outdoor Retailer trade show in Denver served as a great jumping-off point.

“O.R.,” as it’s referred to in the industry, has been around in various incarnations now for 40 years. The winter gathering of brands, buyers, athletes, and innovators displays all the snow sport/outdoor gear and styles for the following winter. From its inception, this trade show has always been a great way to take the temperature of the activities we love.

Fewer Crowds, Promising Signs

It’s important not to confuse the state of Outdoor Retailer with the current trends of the things we love to do outdoors. Arriving on the heels of the omicron peak, this year’s show was seriously scaled back to about a third of its normal self, with most folks not wanting to make the trek to Denver. While it’s hard to fully assess the scene without the likes of K2, Patagonia, Salomon, Vans, Burton, Smith, etc. in the house, at the end of the day the industry itself remains secondary to the world we live, move, hike, climb, ski, bike, surf, and ride in.

There were several themes at this year’s show that seemed to stand out. None of them felt particularly new, but they included solid ideas and various types of gear that will likely influence us moving forward.


Litter Kamper has introduced a new fuel exchange program to swap out your empties.
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1. Sustainability (Unsurprisingly)

One salient theme was sustainability: How can we keep enjoying the outdoor world when the products we buy are contributing to its demise? Recycled materials are again an important step, and they were everywhere. MountainFlow has built a recycled aluminum ski pole. Little Kamper has a cylinder exchange program where you can swap out empty one-pound fuel cylinders for full ones, addressing the problem of those millions of tiny propane cylinders that can’t be recycled. That’s just a couple of ideas and programs among the many presented here this year.

Also, a number of debuting products specifically addressed various types of “problem solving”—like Karmic Outdoors, which creates a scannable code and decal for gear, making it easier for lost items in the outdoor community to be returned. Other problem-solvers included Nordic Step’s universal shoe harness for cross-country skis (hey, what took so long?) and the Ortovox avalanche transceiver with voice navigation to tell your rescuer where exactly you are if you get into trouble in the backcountry. What’s more, a young company called SheFly has added a creative zipper to hiking pants for making pee stops on the trail that much easier for women.

Woman kneeling inside a colorful Poler tent set up in the trees

Fun, low-tech styles are now in season—like this easy ‘n upbeat Poler tent.
Courtesy Image

2. Pared-Down Essentials

This year also seemed to offer a new push toward low tech—both emerging and established brands offering gear that accentuates simplicity and fun (as opposed to overly cutting edge and complicated) along with colors and styles designed for less serious outings. Why should your family camping trip look like a military operation?

“A skater or snowboard kid latches onto a brand, but that kid wasn’t present in the outdoor market—so we wanted to create a tent or a backpack for that kid when he wants to go camping on a skate trip with his homies,” says Kharma Vella, a founder of Poler Outdoor. Noticing a gap between action sports and the outdoors a decade ago, Poler launched in 2010 with low-tech, high-quality gear featuring fun colors and prints.

Of course, Outdoor Retailer is more than just gear. It hints at the direction of things to come. While it’s been well-documented that the pandemic has sent folks to the parks, hills, coasts, and woods in record numbers, Covid has likewise served as its own unintended boon of sorts for outdoor-based businesses and regional travel. Once we transition to the point where folks feel safe going back to sports stadiums, crowded restaurants, and concerts like the good ol’ days, how will that affect outdoor participation and the industry?

“It got a lot of people out discovering or rediscovering the outdoors,” says Vella, who notes that Poler came back at an opportune time after a brief company hiatus in 2018. “The big question everyone has been asking is ‘Where’s the ceiling?’ adds Vella. “No one really knows what happens once the pandemic chills and families start going back to Disney or wherever. There may be a bit of a correction. There will be people who bought a camper, used it for two years, and that’s it. But a lot of the interest will stay. People need that reset. If you have a shitty week at work, it’s a big relief to be able to get outside. I don’t think humanity can sustain itself without that.”

Interior of a decked out Vandoit campervan

In demand. Vandoit’s decked out campervans have a 16-month wait list.
Courtesy Image

3. Refocusing on Resale Markets

Sarah Morton, OR’s Attendee Relations Manager hopes society’s enthusiasm for being in nature doesn’t wane as the pandemic does.

“People’s lives are stressful,” she says. “They’ve found the outdoors gives them solace, health and wellness—plus it pulls everyone together to support the planet. How can you stop following that passion once you’ve gotten a taste for it?”

On the gear front, Morton says we should keep an eye on the resale market.

“Everyone who bought a bike, boat, or snowshoes is either going to want to upgrade or move on to another activity,” she adds. “They’re going to sell what they bought during the pandemic, so there will be used gear out there.”

Leon Cherry, a salesman for Vandoit, a Kansas City-based company that buys and outfits Ford Transits into stylish modular campervans, believes the interest in venturing out will absolutely continue. Case in point: the lead time on their campervans ($65,000-$129,000) is currently 16 months.

“There were two waves of orders during the pandemic,” says Cherry. “The first came when there was this idea that the sky was falling. No one wanted to fly. People felt like they needed to be self-contained—so there was this huge wave of people ordering vans. The second wave came in 2021 when things got a little better and people really wanted to get in a van and travel. In the post-pandemic phase, there will still be demand. People have had a rough couple of year. They’ll be wanting to get out and enjoy life a little more.”

We can only hope that’s not far off.

 

 


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10 Best Porters to Drink Right Now

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A bottle of Deschutes Black Butte Porter




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Best Time-Under-Tension Workout for Total-Body Strength

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Barbell Back Squat


The key to 360-degree muscle: 90-degree eccentric isometrics. It might seem like we’re throwing a lot of geometry at you, but the concept behind time under tension (TUT) is simple, says Joel Seedman, PhD, owner of Advanced Human Performance: “Perform the lowering phase of a movement in a slow, controlled fashion, usually 3 to 5 seconds; pause in the stretched position, typically around 90 degrees; then perform the lifting phase in a powerful yet controlled fashion.” Believe us, a time-under-tension workout can humble even seasoned lifters…Eccentric isometrics are like the pressure cooker of training.

“Rather than mindlessly performing slow-tempo reps, you’re using the increased time under tension as a means to fine-tune your body mechanics and alignment, which requires more mental engagement and focus,” Seedman adds.

If you want to forge functional muscle mass and strength while simultaneously bulletproofing the joints and connective tissue, give this 10-move, full-body eccentric isometrics workout a go.

Directions

Perform the following moves as 90-degree eccentric isometrics following the above protocol. Use heavy weight, but not at the detriment of proper form. Rest 60 to 90 seconds between sets and 2 minutes between circuits. Perform once every 2 to 4 days for optimal results.

Best Time-Under-Tension Workout for Total-Body Strength

Circuit 1

Marius Bugge

A. Barbell Back Squat

Set a squat rack up with heavy weight, then grasp bar and step under it. Squeeze shoulder blades together, then stand to unrack bar and step back with feet shoulder-width apart. Inhale, hinge at hips and slowly bend knees to 90 degrees. Pause, keeping natural arch in low back, then extend through hips to powerfully stand. 3 x 4-6 reps

Athletic man wearing gray T-shirt and maroon shorts renegade row
Marius Bugge

B. Renegade Row

Start in the top position of a pushup with hands shoulder-width apart on moderate-to-heavy dumbbells (shown). Explosively drive right elbow back to row dumbbell toward ribs while balancing on opposite hand and feet. Pause, then slowly lower weight, stopping a few inches above floor. Switch sides after all reps are done. 3 x 5 reps each side

Circuit 2

Athletic man wearing gray T-shirt and maroon shorts doing renegade row Dumbbell Bentover Row in gym
Marius Bugge

A. Dumbbell Bentover Row

Stand with feet hip-width apart, holding two moderate-to-heavy dumbbells in front of thighs, palms facing you. Push hips back and hinge torso forward so it’s nearly parallel to floor, soft bend in knees. Dumbbells should be near shins. Drive elbows back to row weights toward ribs. Pause, then slowly lower down for 3 to 5 seconds. 3 x 4-5 reps

Athletic man wearing gray T-shirt and maroon shorts doing Incline Dumbbell Chest Press with Legs Raised 
Marius Bugge

B. Incline Dumbbell Chest Press with Legs Raised 

Set an adjustable bench to a 30- to 45-degree angle and lie back with dumbbells in either hand. Engage core and lift legs off floor, flexing feet. Press weights overhead, palms in. Slowly lower to 90 degrees, staying tight and compact. Pause, then drive weights up directly over chest. 3 x 4-5 reps

Circuit 3

Athletic man wearing gray T-shirt and maroon shorts doing Dumbbell Bulgarian Squat
Marius Bugge

A. Dumbbell Bulgarian Squat

Stand lunge-length in front of a flat bench, holding heavy dumbbells in each hand by your sides, palms facing in. Rest the ball on top (shoe’s laces) of your right foot behind you on the bench. Slowly lower your body until your front thigh is parallel to the floor. Pause, then drive through your heel to stand. Switch sides after all reps are complete. 2 x 3-4 reps each side

Athletic man wearing gray T-shirt and maroon shorts doing Single-leg Romanian Deadlift
Marius Bugge

B. Single-leg Romanian Deadlift

Stand with feet hip-width apart holding dumbbells or kettlebells. Drive right leg up, foot flexed, knee aligned with hip, making a 90-degree angle. Hinge at hips as you slowly lever your torso toward floor, lowering weights and driving right leg back for counterbalance. Hold, then squeeze glutes to reverse. 2 x 3-4 reps each side

Circuit 4

Athletic man wearing gray T-shirt and maroon shorts doing pullup
Marius Bugge

A. Pullup

Hang from a pullup bar using an overhand grip with legs extended and feet flexed. Engage lats and draw shoulders down your back, then pull yourself up until chin is higher than hands. Pause at the top, then slowly lower. Pause at bottom, then reset before your next rep. 2-3 x 4-5 reps

Athletic man wearing gray T-shirt and maroon shorts doing Kneeling Overhead Barbell Press
Marius Bugge

B. Kneeling Overhead Barbell Press

Hold a bar with moderate-to-heavy load at shoulder level with forearms perpendicular to floor. Kneel at end of bench with feet flexed to grip edge for support. Inhale, engage your core and glutes, then press the bar overhead, pushing your head forward so it passes your face, exhaling at the top.
Slowly lower until elbows are at 90 degrees, then hold to maintain tension. Begin your next rep from here. 2-3 x 4-5 reps

Circuit 5

A. Dumbbell Pushup

Place hands on dumbbells (this provides greater range of motion) at shoulder width and feet wider than shoulder width with just toes touching the ground. Keep head neutral and hips high to increase tension on core, chest and tris and reduce stress on spine. Slowly lower to the floor. Stop
once elbows hit 90 degrees, pause, then push up to start. 1-2 x 6-8 reps

B. Biceps Curl

Stand with feet hip-width apart with moderate-to-heavy dumbbells in each hand hanging by sides. Engage biceps to curl the weights up, keeping upper arms still. Pause at the top, then lower slowly. Don’t let arms drop all the way down to keep greater time under tension on biceps. 1-2 x 6-8 reps


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The Best Jump Ropes for a Killer Cardio Workout

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The Best Jump Ropes for a Killer Cardio Workout




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