35 Jewelry Brands to Bookmark on Instagram

The Vibe: 90s Chunky

The Price: Fashion, up to $250

Junction Jewelry is for those who don’t mind having all eyes on them. Think gaudy 90s jewelry—chunky chokers, bracelets, and statement rings. Plated in 18k gold, Junction doesn’t lose its luster as each jewelry piece is tarnish-resistant and shower-safe.

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The Vibe: Bold Gold

The Price: Fashion, up to $45

Epifene’s pieces favor the kind of jewelry you remember your mother wearing, just with an updated twist. A herringbone chain with a crystal pendant? A mixed chain link necklace? A bamboo-esque bracelet? Who says looking expensive has to be costly?

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The Vibe: Personal Touch

The Price: Fashion to fine, up to $1,350

Think of one of your favorite local jewelry spots and everything it offers—Shami Official is basically that and more, just online. From nameplates to other personalized jewelry to tooth caps and lace locks, any type of jewelry piece you need to elevate your look, Shami Official has just the right addition for you. Even Ariana Grande is a fan of the shop.

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The Vibe: Expressive

The Price: Fashion to fine, up to $1,100

Bing Bang is a women-owned and operated team that makes expressive, minimalist jewelry pieces that do the talking so you don’t have to. Using the highest quality ingredients, Bing Bang inventory includes necklaces with fun sayings and pendants like “legendary” or the hashtag sign, while also providing classic dainty pieces to bling out your ears.

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The Vibe: Understated Luxury

The Price: Fashion, up to $200

Luxury is fun at Argento Vivo. The company was founded in 1994 but you’ll never guess that by looking at its bestsellers. Sure, you can opt for a simple gold cuban link choker. Or, you can elevate your look with a paperclip drop earring or a cubic zirconia baguette ring. There is no shortage of options here.

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The Vibe: Sultry Vixen

The Price: Fashion, Up to $55

From her personal style to her most recognizable role (Virginia in TNT’s Claws), Karreuche Tran adds a touch of 90s flair to everything that she does. For her foray into jewelry, the model and actress brought her two loves—the 90s era and Los Angeles—together to create a collection chock full of chunky gold hoops, stackable necklaces, and classic rings.

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The Vibe: Manhattan Chic

The Price: Fine, up to $1,850

As the name suggests, Nolita Jewelry was launched in 2018 and is inspired to evoke the feeling and charm of the Manhattan neighborhood it’s named after. Made for the woman who likes to “treat herself,” each piece is timeless and elegant with a downtown edge.

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The Vibe: Storyteller

The Price: Demi fine, up to $160

With Rellery, what you see is what you get. No need to sacrifice quality when Rellery prides itself on providing customers with ethically made jewelry that looks far more luxurious and expensive than its actual price tag. With monthly drops, your jewelry collection elevates just as quickly as you do.

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The Vibe: Insta Baddie

The Price: Fashion, up to $150

If you want the most photogenic jewelry pieces, look no further than Luv AJ. After all, the company counts some of the world’s most photogenic It girls as customers—Bella Hadid, Hailey Bieber, Kylie Jenner, and Jennifer Lopez ring a bell? Even with a star-studded client list, founder Amanda Thomas’s commitment to providing quality, affordable jewelry hasn’t wavered.

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The Vibe: Dainty Darling

The Price: Demi-fine, up to $500

Fine jewelry is typically reserved for special occasions, but Mejuri can be worn all day, everyday. Treat yourself to gold hoops in varying sizes and thickness, rings that can be stacked or worn solo, and necklaces both small and statement-large.

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The Vibe: Meaningful Heirlooms

The Price: Demi to fine, up to $4,000

What’s more sustainable than a personal item you’ll keep forever? For Pyrrha, they aim to create sustainably sourced and created jewelry that resonates with its wearers, tapping into talismans and charms that evoke a connection. From meaningful Latin phrases to pendants that inspire ambition, perseverance, or joy, Pyrrha’s jewelry items are future heirlooms.

The Vibe: Basics Elevated

The Price: Fashion, up to $500

Why stick to one necklace when you can stack chunky, flat, snake and drop chains all together? The British-based jewelry brand makes layering easy by offering a slew of options that suit every personality type.

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The Vibe: Punk Elegance

The Price: Fashion, up to $150

Upgrade your department-store choker and chains for pieces that you won’t have to replace monthly. The French designer adds edge to otherwise glamorous and feminine pieces with baby pink gems, moon-shaped charms, and more.

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The Vibe: Wild Romantic

The Price: Fashion, under $200

Vanessa Mooney is the place for whimsical jewelry pieces with jewel-tone stones, zodiac pendants, symbols, and other pieces that compliment a flirty dress.

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The Vibe: Pearly and, Well, Timeless

The Price: Demi-fine, under $500

Picture your grandmother’s pearls but on a balmy vacation in Ibiza. Timeless Pearly’s pieces take the “up-tightness” out of classic jewelry box staple and injects fun, colorful stones and pearls in the mix for a youthful twist.

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The Vibe: It-Girl Chic

The Price: Demi-fine, under $500; fine, up to $8,000

A quick perusal of Adina’s Jewels’ Instagram tells you all you need to know about the NYC-based brand: The more the merrier. At Adina’s Jewels, understated rings, necklaces, and bracelets are hold their own among chunkier statement pieces. Kendall and Kylie Jenner, Billie Eilish, and Blake Lively are all fans.

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The Vibe: “I’m Fun”

The Price: Fashion, up to $500

Brinker & Eliza’s jewels come with a side of cheer. It’s seriously-good jewelry for those who don’t take themselves too seriously. Vintage-inspired charms are mashed with seashells, mixed in with a dash of chunky gold chains.

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The Vibe: Cool Classics

The Price: Demi-fine, up to $3,500

The beauty of Stone and Strand lies not only in the brand’s design aesthetic—which takes simple, everyday pieces and adds just a bit of boldness—but with its price points. There’s a Stone and Strand piece for every budget, including delicate pendant necklaces, diamond rings and tennis bracelets.

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The Vibe: Celestial Elegance

The Price: Fine, up to $8,000

If you prefer your jewelry with a side of spiritual enlightenment, test out Sofia Zakia. Her pieces are meant to speak personally to their wearer: Think engagement rings that mirror constellations, tarot card pendants, and book lockets that can be customized with the quote of your choosing.

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The Vibe: On-Trend, On-Budget

The Price: Fashion, up to $500

Bauble Bar came to IG fame with their always-sold-out rainbow ring. Their vast offerings include quick-fix, budget-friendly cuff bracelets, statement earrings for around $25 a pop, and layered chains for the perfect neck-mess.

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The Vibe: Casual 14k

The Price: Fine, up to $7,000

We will be forever grateful to Catbird for popularizing the ring stack. Mid-rings didn’t really exist before this New York-based brand launched, which has been slinging barely there 14k jewelry for as little as $30 since 2004.

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The Vibe: Laid Back

The Price: Demi-fine, up to $200

Founded in Laguna Beach, Gorjana’s jewelry is as laid back and fuss-free as the sunny California city itself. Built on its motto, “jewelry with intention,” Gorjana creates timeless pieces its customers can live in without the fear of tarnish.

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The Vibe: Minimalist

The Price: Fashion, up to $300

ByChari focuses on light accessorizing. Rather than create one-and-done pieces, ByChari crafts simple, elegant necklaces and rings with subtle embellishments ensuring they’ll have more than a one-year residency in your jewelry box.

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The Vibe: Sculptural Beauty

The Price: Fine, up to $16,000

Look to your favorite Instagram it-girls and you’ll notice that most of them have one thing in common: Jennifer Fisher gold hoops. Hailey Bieber wears them on the red carpet and off-duty, which just goes to show how versatile Fisher’s jewelry is.

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The Vibe: Natural Wares

The Price: Fine, up to $14,000

Wwake is best known for manipulating its pieces into unexpected arrangements. From a necklace with pearls in various sizes woven together to resemble a tapestry, to tiny studs with a vibrant gem stone, Wwake gives classic pearls a fun twist.

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The Vibe: Curated Diamonds

The Price: Fine, up to $20,000

It can be argued that New York-based piercer Maria Tash invented the curated ear game. Their M.O. is that if you can pierce it, there’s a fine jewelry piece for it. They have everything from simple huggies to dermal diamonds to opal belly button rings.

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The Vibe: Refined Luxury

The Price: Fine, up to $7,000

You know your name, Zoe Lev just makes it look prettier. The designer has a bevy of letters and styles to choose from, whether you prefer your name resting horizontally or vertically on your chest.

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The Vibe: Bling Bling Bling

The Price: Fine, up to $20,000

The Last Line’s goal is to make your hunt for fine jewelry as seamless as possible. With an inventory that uses diamonds and every birthstone known to man, you’ll be hard-pressed to find a blinged-out piece you don’t love.

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The Vibe: Childlike Luxury

The Price: Fine, up to $30,000

Sure, expensive jewelry is precious, but that doesn’t mean you can’t wear a fancy bauble masquerading as a kid’s candy necklace. That’s Irene Neuwirth’s playful philosophy. Her staggering works of art will speak to your inner child—the one who adores hand-carved tourmaline flower and puppy dog pendants.

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The Vibe: Alt-Extravagance

The Price: Fashion to fine, up to $7,000

Lynn Ban’s snake-crawling, pavé rings, and intergalactic designs are ideal for anyone grasping for attention (me). Don’t be scared, while some of her designs are tossed in precious gemstones, entry-level pieces casually start at $50. FYI, Rihanna is a big fan.

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The Vibe: Classics Reinvented

The Price: Fine, up to $20,000

Mateo’s designs are sculptural yet natural. His thoughtful creations are made to last a lifetime and he has a knack for refining rougher stones like turquoise and malachite. Simple styles will only set you back $100, but some pieces climb upwards of a cool 20k.

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The Vibe: Elegant and Sustainable

The Price: Fine, up to $2,300

Born and raised in NYC, Aurate’s jewelry is as tough and durable as they come. It offers simple rings, necklaces, and earrings made from “ethically sourced and sustainably made gold.”

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The Vibe: Hollywood Boho

The Price: Fine, up to $17,000

Ever wonder where all those celebs get their 14k belly chains? From Jacquie Aiche, that’s who. Fans of the designer include Alessandra Ambrosia, Vanessa Hudgens, and all of the definitive, boho chic players. Look to this brand for belly chains, zodiac inlay pendants, and cannabis-shaped charms. Did I mention the brand is based in California?

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The Vibe: Mythological

The Price: Fine, up to $10,o00

When husband and wife duo Murat and Beth Bugdaycay launched Foundrae, they wanted the jewelry pieces “to be an expression of identity and of personal values.” Each heirloom-worthy piece is made with various symbols to inspire and protect its wearer.

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The Vibe: Tiffany’s!

The Cost: Fine, there is no ceiling

You can’t talk about jewelry without a mention of a little blue box. This iconic jeweler remains one of the most influential brands to date, so an investment made here will last you a lifetime. Also consider this my plea to reignite a collective love for its famous heart tag necklace. It’s in dire need of a comeback.

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