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Drizly Debuts ‘Sip with Purpose’ Program to Support Underrepresented Groups

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Drizly Debuts 'Sip with Purpose' Program to Support Underrepresented Groups


If you’re a connoisseur of craft beer and fine spirits, chances are you’ve placed a Drizly order—or a hundred. Now, discerning imbibers have the opportunities to sip a bit more consciously thanks to a new program called “Sip with Purpose” that Drizly announced this week to support historically underrepresented groups in the alcoholic beverage industry.

To bolster these companies, Drizly has launched one centralized hub on the platform where consumers can learn more about and shop from AAPI-, Black-, Hispanic-, Latinx-, LGBTQIA-, Native-American- and woman-owned brands.

Along with the hub, Drizly will make a $4 million media commitment to raise awareness of these brands, as well as the launch of Drizly’s Brand Accelerator Program, where three brands will be selected to access training, insights, mentorship, relationships, exposure, and more to help drive equity within the beverage alcohol industry (companies interested in applying can do so here).

“Drizly’s ‘Sip with Purpose’ initiative is an important step forward as we continue to invest in efforts to drive equity in the beverage alcohol industry. We recognize our unique position in the BevAlc industry, and our responsibility to drive and inspire change,” says Drizly CEO Cory Rellas. “We look forward to exposing more consumers to the many incredible brands owned by members of historically underrepresented groups through our $4M media commitment, newly launched brand accelerator program and introduction of new ways to shop these brands on our platform year-round.”

A random assortment from the mix of these brands includes Union Craft Brewing (Black-owned), Urban Growler (LGBTQIA-owned, Lost Coast Brewery (Women-owned), Highland Brewing (AAPI-owned) Uncle Nearest (Black- and woman-owned), Brough Brothers (Black-owned) McBride Sisters Collection (Black- and woman-owned), Teremana (AAPI-owned), Makku (AAPI-owned), and FICKS (Hispanic-owned).

On the beer front, we’re particularly excited about Union Craft Brewing, located within the Union Collective business hub in the Medfield neighborhood of Baltimore, MD, that creates a steady pipeline of “beers that unite old and new ideas” (just wait until you try their Duckpin Pale Ale); Highland Brewing, founded in 1994 by a retired engineer and the first legal brewery in Asheville, NC, since Prohibition; and Urban Growler, which opened in Minnesota in 2014 as the first woman-owned brewery in the state after 12 banks denied them funding.

In terms of spirits, some of our go-tos include Uncle Nearest, a whiskey Double Gold winner for the past three years at the San Francisco World Spirits Competition, out of Shelbyville, TN; Makku, a brand that churns out makgeolli, a traditional Korean unfiltered rice beer; and Brough Brothers, Kentucky’s first African-American owned distillery, headquartered in Louisville, KY.

Whether you’re hosting a party or just looking to discover new favorites, be sure to stock your cart with some of these stellar makers next time you hit up Drizly.


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10 Best Porters to Drink Right Now

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A bottle of Deschutes Black Butte Porter




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Best Time-Under-Tension Workout for Total-Body Strength

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Barbell Back Squat


The key to 360-degree muscle: 90-degree eccentric isometrics. It might seem like we’re throwing a lot of geometry at you, but the concept behind time under tension (TUT) is simple, says Joel Seedman, PhD, owner of Advanced Human Performance: “Perform the lowering phase of a movement in a slow, controlled fashion, usually 3 to 5 seconds; pause in the stretched position, typically around 90 degrees; then perform the lifting phase in a powerful yet controlled fashion.” Believe us, a time-under-tension workout can humble even seasoned lifters…Eccentric isometrics are like the pressure cooker of training.

“Rather than mindlessly performing slow-tempo reps, you’re using the increased time under tension as a means to fine-tune your body mechanics and alignment, which requires more mental engagement and focus,” Seedman adds.

If you want to forge functional muscle mass and strength while simultaneously bulletproofing the joints and connective tissue, give this 10-move, full-body eccentric isometrics workout a go.

Directions

Perform the following moves as 90-degree eccentric isometrics following the above protocol. Use heavy weight, but not at the detriment of proper form. Rest 60 to 90 seconds between sets and 2 minutes between circuits. Perform once every 2 to 4 days for optimal results.

Best Time-Under-Tension Workout for Total-Body Strength

Circuit 1

Marius Bugge

A. Barbell Back Squat

Set a squat rack up with heavy weight, then grasp bar and step under it. Squeeze shoulder blades together, then stand to unrack bar and step back with feet shoulder-width apart. Inhale, hinge at hips and slowly bend knees to 90 degrees. Pause, keeping natural arch in low back, then extend through hips to powerfully stand. 3 x 4-6 reps

Athletic man wearing gray T-shirt and maroon shorts renegade row
Marius Bugge

B. Renegade Row

Start in the top position of a pushup with hands shoulder-width apart on moderate-to-heavy dumbbells (shown). Explosively drive right elbow back to row dumbbell toward ribs while balancing on opposite hand and feet. Pause, then slowly lower weight, stopping a few inches above floor. Switch sides after all reps are done. 3 x 5 reps each side

Circuit 2

Athletic man wearing gray T-shirt and maroon shorts doing renegade row Dumbbell Bentover Row in gym
Marius Bugge

A. Dumbbell Bentover Row

Stand with feet hip-width apart, holding two moderate-to-heavy dumbbells in front of thighs, palms facing you. Push hips back and hinge torso forward so it’s nearly parallel to floor, soft bend in knees. Dumbbells should be near shins. Drive elbows back to row weights toward ribs. Pause, then slowly lower down for 3 to 5 seconds. 3 x 4-5 reps

Athletic man wearing gray T-shirt and maroon shorts doing Incline Dumbbell Chest Press with Legs Raised 
Marius Bugge

B. Incline Dumbbell Chest Press with Legs Raised 

Set an adjustable bench to a 30- to 45-degree angle and lie back with dumbbells in either hand. Engage core and lift legs off floor, flexing feet. Press weights overhead, palms in. Slowly lower to 90 degrees, staying tight and compact. Pause, then drive weights up directly over chest. 3 x 4-5 reps

Circuit 3

Athletic man wearing gray T-shirt and maroon shorts doing Dumbbell Bulgarian Squat
Marius Bugge

A. Dumbbell Bulgarian Squat

Stand lunge-length in front of a flat bench, holding heavy dumbbells in each hand by your sides, palms facing in. Rest the ball on top (shoe’s laces) of your right foot behind you on the bench. Slowly lower your body until your front thigh is parallel to the floor. Pause, then drive through your heel to stand. Switch sides after all reps are complete. 2 x 3-4 reps each side

Athletic man wearing gray T-shirt and maroon shorts doing Single-leg Romanian Deadlift
Marius Bugge

B. Single-leg Romanian Deadlift

Stand with feet hip-width apart holding dumbbells or kettlebells. Drive right leg up, foot flexed, knee aligned with hip, making a 90-degree angle. Hinge at hips as you slowly lever your torso toward floor, lowering weights and driving right leg back for counterbalance. Hold, then squeeze glutes to reverse. 2 x 3-4 reps each side

Circuit 4

Athletic man wearing gray T-shirt and maroon shorts doing pullup
Marius Bugge

A. Pullup

Hang from a pullup bar using an overhand grip with legs extended and feet flexed. Engage lats and draw shoulders down your back, then pull yourself up until chin is higher than hands. Pause at the top, then slowly lower. Pause at bottom, then reset before your next rep. 2-3 x 4-5 reps

Athletic man wearing gray T-shirt and maroon shorts doing Kneeling Overhead Barbell Press
Marius Bugge

B. Kneeling Overhead Barbell Press

Hold a bar with moderate-to-heavy load at shoulder level with forearms perpendicular to floor. Kneel at end of bench with feet flexed to grip edge for support. Inhale, engage your core and glutes, then press the bar overhead, pushing your head forward so it passes your face, exhaling at the top.
Slowly lower until elbows are at 90 degrees, then hold to maintain tension. Begin your next rep from here. 2-3 x 4-5 reps

Circuit 5

A. Dumbbell Pushup

Place hands on dumbbells (this provides greater range of motion) at shoulder width and feet wider than shoulder width with just toes touching the ground. Keep head neutral and hips high to increase tension on core, chest and tris and reduce stress on spine. Slowly lower to the floor. Stop
once elbows hit 90 degrees, pause, then push up to start. 1-2 x 6-8 reps

B. Biceps Curl

Stand with feet hip-width apart with moderate-to-heavy dumbbells in each hand hanging by sides. Engage biceps to curl the weights up, keeping upper arms still. Pause at the top, then lower slowly. Don’t let arms drop all the way down to keep greater time under tension on biceps. 1-2 x 6-8 reps


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The Best Jump Ropes for a Killer Cardio Workout

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The Best Jump Ropes for a Killer Cardio Workout




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