With another topsy-turvy year behind us, who’s to say we don’t deserve to indulge in some retail therapy? Whether you’re in the market for an enameled cast iron after mastering the kitchen during lockdown or you need a new pair of kitten heels for a hybrid return to office, this year’s Black Friday and Cyber Monday deals are coming in hot with sales beginning as soon as mid-October.
Here’s everything you’ll need to know about the upcoming slew of bargains, with predictions based on 2020’s shopping extravaganza. And don’t forget to check back for more—we’ll be refreshing our masterlist whenever we hear about new deals.
THE BEST DEALS TO WATCH
Nordstrom
In 2020, sales included up to 50% off across women’s, men’s kids’, beauty, and home items sitewide. Beginning the Friday before Black Friday with new sales each day—preview the best of the bunch on ELLE.com.
Cyber Monday in 2020 offered an additional 25% off clearance until December 1st.
SHOP NORDSTROM
Amazon
Amazon’s sales in 2020 began mid-October with special Black Friday and Cyber Monday deals on select items, followed by Holiday sales throughout all of December until the 23rd.
SHOP AMAZON
Etsy
In 2020, sales included up to 60% off personalized gifts, home goods, and more.
SHOP ETSY
Madewell
The past two years, Black Friday offers 30% off sitewide + 50% off select bestselling styles. Insider members had access to the sale beginning on the Saturday preceding Thanksgiving.
SHOP MADEWELL
Anthropologie
30% off sitewide (exclusions apply) beginning the day before Thanksgiving, running until the end of Cyber Monday.
SHOP ANTHROPOLOGIE
Net-A-Porter
In 2020, up to 50% off select styles beginning the Monday before Thanksgiving, lasting through Cyber Monday.
SHOP NET-A-PORTER
Apple
In 2020, Black Friday and Cyber Monday offered price cuts on a range of products from Airpod Pros to iPads to Macbooks. Apple also offered $200 gifts cards with purchase of select items.
SHOP APPLE
Bloomingdale’s
In 2020, sales included 25% off select items and an additional 50% off select clearance items.
SHOP BLOOMINGDALES
Bed Bath & Beyond
In 2020, online and in-store offered 25% off.
SHOP BED BATH & BEYOND
Bandier
In 2020, Black Friday/Cyber Monday offered 30% sitewide + storewide. Plus, special 40% off sales on each day on select outerwear, leggings, and sweats.
SHOP BANDIER
Macy’s
Beginning the Tuesday preceding Thanksgiving, expect up to 60% off select items, from fashion to homeware and everything in between.
SHOP MACY’S
Best Buy
In 2020, major discounts on select items sitewide.
SHOP BEST BUY
Banana Republic
In 2020, 50% sitewide, beginning a full week before Thanksgiving day.
SHOP BANANA REPUBLIC
THE BEST FASHION DEALS
Saks OFF 5TH
In 2020, Black Friday offered 50% off coats, boots, and additional select items.
Cyber Monday in 2020 lasted until December 1st and offered 50% off boots, cashmere, hats, gloves, and scarves, and 60% off additional select items.
SHOP SAKS OFF 5TH
Adidas
In 2020, Black Friday deals began the Wednesday preceding Thanksgiving offering 30% off golf, soccer cleats, winter jackets, and accessories like bags, hats, socks. 50% off fleece, T-shirts, tracksuits, jackets, and pants. Up to 40% off Originals apparel and up to 50% off shoes, both sport and style.
Cyber Monday in 2020 lasted until December 2nd and offered 30% off sitewide, including sale items.
SHOP ADIDAS
The Outnet
In 2020, Black Friday began on Thanksgiving and ran until Cyber Monday, offering 25% off sitewide (excluding Just In and Bestsellers).
SHOP THE OUTNET
Rebecca Taylor
In 2020, 30% off sitewide beginning the Tuesday before Thanksgiving, lasting until November 30th.
SHOP REBECCA TAYLOR
Retrofête
In 2020, Black Friday offered 20% off purchases of $500 and under. 25% off orders of $500-$1000 and 30% off $1000+.
SHOP RETROFÊTE
Nine West
In 2020, 50% off sitewide.
SHOP NINE WEST
Rent the Runway
In 2020, Black Friday offered 40% off memberships and one-time rentals of at least $75.
Cyber Monday 2020 offered 50% off a trial month of our 8 or 16-item plan.
SHOP RENT THE RUNWAY
Eberjey
In 2020, 25% off sitewide and in-store with 50% off flash sale on select items.
SHOP EBERJEY
Ted Baker
In 2020, up to 50% off apparel and accessories in-store and online beginning the Thursday before Thanksgiving.
SHOP TED BAKER
Private Policy
In 2020, 25% off sitewide (excluding bags).
SHOP PRIVATE POLICY
GUESS
In 2020, 40-50% off plus free shipping on all orders. Additional free gift with purchase of $125+.
SHOP GUESS
Marciano
In 2020, 30-50% off + free shipping on all orders extending until December 1st.
SHOP MARCIANO
J.Crew
In 2020, 50% off entire purchase with an additional 60% off sale styles.
SHOP J.CREW
Old Navy
In 2020, Pre-Black Friday 40% off everything in-store and online. Cyber Week 2020, 50% off everything in-store (exclusions apply). Plus, the $1 Cozy Sock Sale from Black Friday until Cyber Monday.
SHOP OLD NAVY
Baja East
In 2020, 35% sitewide + additional 35% off all sale.
SHOP BAJA EAST
ELOQUII
In 2020, sitewide sales all month long, including $15 pants and leggings and $100 off jackets and coats.
SHOP ELOQUII
Girlfriend Collective
In 2020, 25% off sitewide beginning 2 weeks before Thanksgiving.
SHOP GIRLFRIEND COLLECTIVE
Joe’s Jeans
In 2020, 30% off sitewide beginning the Friday preceding Thanksgiving extending until December 2.
SHOP JOE’S JEANS
Rebecca Minkoff
In 2020, 25% off sitewide beginning two weeks prior to Thanksgiving with additional special sales of up to 40% on Black Friday and Cyber Monday.
SHOP REBECCA MINKOFF
Champion
In 2020, up to 40% off + an additional 40% off sale items.
SHOP CHAMPION
Boden
In 2020, 30% off womenswear and 30% off childrenswear beginning the Monday of Thanksgiving week.
SHOP BODEN
Knix
In 2020, up to 50% off brand-favorites, including the Padded Evolution Bra, Leakproof Underwear, and the FreshFix Air Face Mask, beginning 2 weeks before Thanksgiving.
SHOP KNIX
La Ligne
In 2020, Merci Giving 50% off select styles online beginning the Friday preceding Thanksgiving.
SHOP LA LIGNE
State Cashmere
In 2020, 35% off sitewide for the entire month of November.
SHOP STATE CASHMERE
Grey State
In 2020, 40% off sitewide, excluding the sale section.
SHOP GREY STATE
Lulus
In 2020, Black Friday offered 25% – 90% off sitewide + free U.S. shipping. Cyber Monday in 2020, 50% off sale + free U.S. shipping.
SHOP LULUS
Missguided
In 2020, receive at least 50% off sitewide until the end of November.
SHOP MISSGUIDED
Duer
In 2020, 15-50% off sitewide.
SHOP DUER
ba&sh
In 2020, 30% off nearly everything sitewide beginning the Thursday before Thanksgiving.
SHOP BA&SH
ModCloth
In 2020, 30% off regular priced items; additional 40% off sale items.
SHOP MODCLOTH
Draper James
Black Friday/Cyber Monday (11/22-30): 30% off sitewide.
SHOP DRAPER JAMES
COS
In 2020, Black Friday offered 25% off the entire collection when you spend $200. Cyber Monday 2020 offered an additional 30% off all sale items.
SHOP COS
Alice + Olivia by Stacey Bendet
In 2020, 25% off full-price and markdowns (exclusions apply).
SHOP ALICE + OLIVIA
& Other Stories
In 2020, 25% off everything in-store and online. Early access began the Tuesday preceding Thanksgiving.
SHOP & OTHER STORIES
Betsey Johnson
In 2020, 30% off everything for Black Friday. 40% off everything on Cyber Monday.
SHOP BETSEY JOHNSON
Nicole Miller
In 2020, 25% off sitewide.
SHOP NICOLE MILLER
Inhabit
In 2020, 30% off sitewide (including sale).
SHOP INHABIT
Good American
In 2020, 25% off sitewide.
SHOP GOOD AMERICAN
Tanya Taylor
In 2020, select products up to 65% off. Also 20% off orders of $250+, 25% off orders of $500+, 30% off orders of $800+.
SHOP TANYA TAYLOR
Someone Somewhere
In 2020, 25% off sitewide.
SHOP SOMEONE SOMEWHERE
Alpha Industries
In 2020, 20% off (exclusions apply) with additional sales on select items.
SHOP ALPHA INDUSTRIES
Kappa
In 2020, 30% off sitewide.
SHOP KAPPA
K-Swiss
In 2020, 30% off sitewide.
SHOP K-SWISS
Russell Athletic
In 2020, 40% off sitewide from Thanksgiving until Cyber Monday.
SHOP RUSSELL ATHLETIC
Moose Knuckles
In 2020, up to 30% off.
SHOP MOOSE KNUCKLES
Thrilling
In 2020, 20% off sitewide.
SHOP THRILLING
New York & Company
In 2020, 50% or more off with select additional promos.
SHOP NEW YORK & COMPANY
THE BEST JEWELRY + ACCESSORY DEALS
BaubleBar
In 2020, 25% off sitewide, excluding gift cards and gift sets.
SHOP BAUBLE BAR
Kendra Scott
In 2020, 30% off sitewide and 25% off Fine Jewelry & Sterling Silver, beginning the Friday preceding Thanksgiving.
SHOP KENDRA SCOTT
Aro
In 2020, 30% off sitewide.
SHOP ARO
Happy Socks
In 2020, up to 60% off select styles.
SHOP HAPPY SOCKS
Roxanne Assoulin
Cyber Monday 2020 offered 20% off sitewide, including custom products.
SHOP ROXANNE ASSOULIN
Missoma
In 2020, 25% off sitewide.
SHOP MISSOMA
Longchamp
In 2020, discounts on select items sitewide.
SHOP LONGCHAMP
STAUD
In 2020, 25% off sitewide.
SHOP STAUD
Jennifer Meyer
In 2020, 15% off in-store and online.
SHOP JENNIFER MEYER
Burton
In 2020, 20% off sitewide.
SHOP BURTON
ALDO
In 2020, 20% off regular priced styles (Nov 5-December 1) and 50% off select sale styles (November 16-December 23).
SHOP ALDO
Mejuri
In 2020, Buy 1, get 10% off; buy 2, get 15% off; buy 3, get 20% off. Exclusions apply.
SHOP MEJURI
KOIO
In 2020, spend $250, get 10% off; $500, get 20% off; $800, get 30% off.
SHOP KOIO
Aerosoles
Un 2020, up to 50% off all boots.
SHOP AEROSOLES
TOMS
In 2020, 35% off entire purchase with sales up to 60% off beginning two weeks before Thanksgiving lasting until December 1st.
SHOP TOMS
Minnetonka
In 2020, 25% off select bestsellers + free shipping.
SHOP MINNETONKA
HOBO
In 2020, 30% off sitewide with an extra 40% off sale items on Cyber Monday.
SHOP HOBO
Jennifer Behr
In 2020, 30% off sitewide beginning the Saturday before Thanksgiving, lasting until Cyber Monday.
SHOP JENNIFER BEHR
Modern Picnic
In 2020, 30% off sitewide beginning the Monday of Thanksgiving week until December 1st.
SHOP MODERN PICNIC
Pandora Jewelry
In 2020, select sitewide sales each Friday in November.
SHOP PANDORA
Waldan Watches
In 2020, 30% off select styles in the week prior to Black Friday. For Black Friday weekend, buy one, get one 50% off.
SHOP WALDAN
Chelsea Paris
In 2020, 20% off sitewide.
SHOP CHELSEA PARIS
Krewe
In 2020, up to 70% off key styles.
SHOP KREWE
Smoko
In 2020, 20% off sales each week leading up to Black Friday. Black Friday 25% off sitewide with sales up to 70% off select items on Cyber Monday.
SHOP SMOKO
Dear Frances
In 2020, 25% off sitewide.
SHOP DEAR FRANCES
Calzedonia
In 2020, up to 50% off sitewide beginning the Monday of Thanksgiving week lasting until the end of Cyber Monday.
SHOP CALZEDONIA
MAISON de SABRÉ
In 2020, sitewide discounts up to 40% off.
SHOP MAISON DE SABRÉ
GlassesUSA
In 2020, 65% off frames for eyeglasses and sunglasses with basic Rx lenses + free shipping. 25% off contacts and premium frames for eyeglasses and sunglasses with basic Rx lenses + free shipping.
SHOP GLASSES USA
Rebag
In 2020, 20% off everything.
SHOP REBAG
Manner Market
In 2020, 20%-50% off select items.
SHOP MANNER MARKET
Sidia
In 2020, 20% off sitewide.
SHOP SIDIA
Keds
In 2020, 30% off full price & 10% off sale + sock gift with purchase.
SHOP KEDS
OTHER GREAT DEALS
Goop
In 2020, 20% off select goop-owned products including goop beauty, fashion, wellness, and collaborations. Cyber Monday 2020 offered an additional 20% off the GOOPGENES collection.
SHOP GOOP
Kohl’s
In 2020, 20% of all beauty and fragrance, with major deals on select items from home to technology to Rayban sunglasses and everything in between.
SHOP KOHL’S
Outdoor Fellow
In 2020, 25% off candles + free shipping on orders $40+.
SHOP OUTDOOR FELLOW
Mattress Firm
In 2020, Doorbuster Deals with up to 50% off mattresses and accessories (sheets, pillows and protectors).
SHOP MATTRESS FIRM
Walmart
In 2020, major markdowns on toys, electronics, home, and fashion beginning on November 4 and spanning through the whole month, with new sales every few days. November 25-27 offers a final wave of sales first online, then in-stores.
SHOP WALMART
NutriBullet
In 2020, 25% sitewide.
SHOP NUTRIBULLET
Brooklyn Bedding
In 2020, 25% off sitewide beginning the Thursday before Thanksgiving.
SHOP BROOKLYN BEDDING
Ostrichpillow
In 2020, 40% off select styles.
SHOP OSTRICH PILLOW
Raymour & Flanigan
In 2020, 15% off purchases under $2,500; 20% off purchases over $2,500; 50% off all floor samples; price matching for all mattress brands including Casper, Purple, Tempurpedic etc. with 18 months special financing and no interest, beginning two weeks prior to Thanksgiving.
SHOP RAYMOUR & FLANIGAN
MysteryVibe
In 2020, 20% off vibrators & bundles all November.
SHOP MYSTERY VIBE
Slumber Cloud
In 2020, 15% off sitewide + free gift with $250+ purchase for all of November.
SHOP SLUMBER CLOUD
HUM
In 2020, up to 50% off for new customers with purchase of 3 bottles & 3 month subscription, beginning two weeks prior to Thanksgiving week.
SHOP HUM
CBD Pillow
In 2020, 10% off.
SHOP CBD PILLOW
The Company Store
In 2020, 20% off sitewide + extra specials announced weekly for the whole month of November.
SHOP THE COMPANY STORE
Snowe
In 2020, beginning a week before Thanksgiving, receive free shipping on all orders and 20% off sitewide on orders $100+.
SHOP SNOWE
Nixplay
In 2020, 30% off New Smart Photo Frames on Amazon.
SHOP NIXPLAY
Embody
In 2020, Buy 1 get 15% off; buy 2 get 25% off; buy 3 get 35% off. Buy 2 get 1 free on Cyber Monday.
SHOP EMBODY
Crane & Canopy
In 2020, 20% off bedding, sheets, and décor.
SHOP CRANE & CANOPY
Haven
In 2020, 30% off + free pillows with any mattress purchase.
SHOP HAVEN
1stDibs
In 2020, 12 Days of Deals with up to 30% off select items.
SHOP 1ST DIBS
RiLEY Home
In 2020, 20% off sitewide (excluding Last Chance and bundles).
SHOP RILEY HOME
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