Beyoncé and Jay-Z honored Tiffany & Co. with their presence in the diamond company’s fall 2021 About Love campaign. The power couple, dressed in black, appears in front of Jean-Michel Basquiat’s Equals Pi (1982) painting in images shot by Mason Poole. Bey notably wears a yellow Tiffany Diamond, which weighs 128.54 carats and has only been worn by three other people, including Audrey Hepburn.
Beyoncé and JAY-Z for the Tiffany & Co. fall 2021 ABOUT LOVE campaign, shot by Mason Poole
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The campaign also includes a film featuring Bey singing “Moon River” from Breakfast at Tiffany’s, directed by Emmanuel Adjei. Alexandre Arnault, Tiffany & Co.’s executive vice president of product and communications, released a statement on Beyoncé and Jay-Z’s campaign. “Beyoncé and Jay-Z are the epitome of the modern love story,” Arnault said. “As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
The Carters’ Tiffany campaign comes shortly after Beyoncé gave a rare interview to Harper’s Bazaar for its September issue. She spoke about her hopes for her 40s as she enters that new decade on September 4:
My wish is for my 40s to be fun and full of freedom. I want to feel the same freedom I feel on stage every day of my life. I want to explore aspects of myself I haven’t had time to discover and to enjoy my husband and my children. I want to travel without working. I want this next decade to be about celebration, joy, and giving and receiving love. I want to give all the love I have to the people who love me back.
I’ve done so much in 40 years that I just want to enjoy my life. It’s hard going against the grain, but being a small part of some of the overdue shifts happening in the world feels very rewarding. I want to continue to work to dismantle systemic imbalances. I want to continue to turn these industries upside down. I plan to create businesses outside of music. I have learned that I have to keep on dreaming. One of my favorite quotes is from the inventor Charles Kettering. It goes “Our imagination is the only limit to what we can hope to have in the future.”
I want to show that you can have fun and have purpose, be respectful and speak your mind. You can be both elegant and a provocateur. You can be curvy and still be a fashion icon. I wish this freedom for every person. I have paid my dues and followed every rule for decades, so now I can break the rules that need to be broken. My wish for the future is to continue to do everything everyone thinks I can’t do.
Alyssa Bailey
News and Strategy Editor
Alyssa Bailey is the news and strategy editor at ELLE.com, where she oversees coverage of celebrities and royals (particularly Meghan Markle and Kate Middleton).
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