Business Critics argued NCAA’s new endorsement rule would hurt female athletes—Paige Bueckers’ Gatorade deal proves otherwise Published 2 years ago on 30 November 2021 By Terry Power Critics argued NCAA’s new endorsement rule would hurt female athletes—Paige Bueckers’ Gatorade deal proves otherwise | Fortune You need to enable JavaScript to view this site. Related Topics:arguedathletesPaigeBueckersClaire ZillmanCriticsdealEmma HinchliffeendorsementfemaleFortune Most Powerful WomenGatoradehurtKristen BellstromMost Powerful WomenNCAAsProvesruleThe Broad SheetThe Broadsheet