On September 2nd, Estée Lauder companies–which include the brands MAC, Bobbi Brown, La Mer, and Clinique to name a few–and the Estée Lauder brand itself announced an innovative three-year long partnership with poet and activist Amanda Gorman. Gorman, who was the youngest inaugural poet in U.S. history when she recited her poetry for the Biden inauguration, has been named the Global Changemaker and Curator of the new “WRITING CHANGE” literacy initiative by Estée Lauder.
This initiative aims to advance literacy to encourage equality, access, and social change. As part of this partnership, Estée Lauder will contribute three million dollars over three years to the campaign. Gorman will also appear in upcoming campaigns, bringing her voice and ideas to the brand and their long-standing push for female empowerment, which includes their work with The Estée Lauder Companies Charitable Foundation, which focuses on health, education, and the environment.
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As an icon to so many, Gorman’s partnership with Estée Lauder is a thrilling new chapter for both her and the company at large. About the partnership, Gorman said, “Mrs. Estée Lauder shattered glass ceilings as a leader in business 75 years ago. Embracing this spirit, I am delighted that our partnership will help inspire women, girls, and all people around the world to do great things, to disrupt, to be confident, and to be future leaders in whatever path they take.”
Tatjana Freund
Beauty Commerce Writer
Tatjana Freund is a Beauty Commerce Writer, covering makeup, skincare, and haircare products and trends.
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