Fashion

God, Olivia Rodrigo’s “Brutal” Video Is Here

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Olivia Rodrigo is the poster child for chic road rage in the new “brutal” music video, which sees the emotionally turbulent teenager—who famously can’t parallel park—sitting atop a convertible in the middle of a Los Angeles-worthy multi-car pileup. In perhaps the video’s most meme-able moment, she whips around to stare at the honking drivers behind her and mouths a pristine “What the fuck?”

Directed by Canadian artist Petra Collins—known for packaging her work in youthful pastels—“brutal” is stuffed with enough Y2K nostalgia that it practically operates as a summoning circle for the return of Tamagotchi and Lisa Frank. In true Choose Your Fighter style, the “good 4 u” singer hops between looks throughout the nearly three-minute-long clip: Fishnets and a ballerina leotard, a TV broadcaster’s neon pink pantsuit, a silver bodycon fit à la Zenon, and a plaid schoolgirl skirt (complete with pigtails and flower barrettes) rank as favorites.

Predictably, Twitter welcomed this energy.

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This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

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The video effortlessly fuses Rodrigo’s signature playfulness with the desperation of adolescence—which is why that catchy, ominous guitar thrum serves as the video’s grounding force. It’s a fun jaunt along some of teenagedom’s most nauseating moments, a line Rodrigo walks with precision and flair in her debut album Sour.

“I write about what I know and what I am feeling intensely,” the 18-year-old recently told Variety. “The album is about heartbreak, but I think all the songs are sort of a different aspect of heartbreak. There’s plenty of emotions that come along with something like that: anger, spite, sadness, jealousy, longing.”

Watch the full video for “brutal” below.

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