Connect with us

Fitness

How to Throw Super Bowl Events With Talent Resources Sports CEO David Spencer

Published

on

Talent Resources Sports


We are very close to the Super Bowl guys. Months and months of watching all these teams clash for the top spot is here once more. And it is all about hanging out with all the people in your life to enjoy the event, the commercials, and the Half Time Show. Super Bowl Events are gonna be all over this weekend. One of which will see the return of Sports Illustrated to the weekend of football fun. All thanks to the help of Talent Resources Sports.

Talent Resources Sports is a Sports/Celebrity/Influencer Marketing Agency. It’s a brand that has been at this for a very long time and is here to bring back Sports Illustrated to the Super Bowl weekend extravaganza. And this year they will be bringing the fun to the heart of Los Angeles where DJs and artists like Kygo and Jack Harlow will be supplying all the good vibes for the event.

To give you a better sense of how Talent Resources Sports runs and why this event is so special, we have an exclusive interview with CEO David Spencer below. If you’re interested to see how this event came together, scroll on down and check out what the man himself has to say.

Talent Resources Sports

How did this heritage event come to fruition regarding celebrity procurement, confirmed performers, venue, and brand partnerships?
The genesis of the event came from the need for our different brand partners to have a seat at the Super Bowl table. Leveraging our relationships in sports and entertainment, our agency provides a solution for brands who may be officially or unofficially affiliated with the NFL to have a brand presence at this important culturally charged moment. Brands can tap into Talent Resources Sports and leverage our relationships to help advance their marketing directives at marquee events like the Super Bowl, which is one that crosses over from mainstream sports into mainstream culture. Because of our relationships in celebrity brand marketing, this is really the perfect blend of the core competencies of everything that Talent Resources Sports does, from celebrity and athlete procurement, brand partnerships, and event marketing. We are super excited about having Jack Harlow headline our party. We wanted to curate a mix of genres which is why we also reached out to Kygo, one of the top EDM performers to also headline the party, so there’s something for everyone at this event. The decision for the venue was extremely deliberate, we really wanted to highlight the city of Los Angeles. Our agency steers away from activating in nightclubs, hotel ballrooms, and conventional spaces, as we prefer to focus on identifying and securing very high-value real estate that truly represents the respective city that we’re activating in. The venue really becomes a main attraction, and we then take time to curate the event around it.

Activations at The Goldstein house are carefully curated and selected and as such, it has an extremely high celebrity pedigree. We have activated there many times in the past, most recently to celebrate and host Michael B. Jordan for his premiere of Without Remorse with Amazon Studios. We have also activated Bleacher Report during NBA All-Star weekend with Steph Curry at the house. The venue is a big draw for celebrities, as it represents the perfect embodiment of LA culture featuring a stunning backdrop coupled with a mix of sports entertainment. As far as the venue in Century Park, we wanted to have a larger scale event but also be mindful of the current situation with Covid, so it will be outdoors.

 

How is Talent Resources Sports setting the blueprint for future visionaries and leaders in the sports and marketing space?
We set the blueprint by creating the event and marketing platforms for brands that might not have the millions of dollars to spend on a traditional Super Bowl campaign. We create a seat at the table for brands that want to be extremely targeted, leveraging our relationships in sports and entertainment so all our events are media and celebrity-driven. Our events are geared towards a very deliberate audience which includes the athletes and teams within our network. They come to us for a safe environment where they can network, rather than party. We use these events to curate the audience and make introductions to different people in our network. We put the right people in the same room together, where that magic can happen. For us, all the work gets done behind the scenes before kickoff at the Super Bowl even happens.

 

How is Talent Resources Sports maintaining an established presence, especially in this new era of events caused by the COVID-19 pandemic?
Like any other company that thrives despite adversity, we are a company that has exemplified an ability to be nimble and adaptive to current market conditions. Even though COVID-19, we’ve pivoted towards digital marketing and furthering acting as a conduit between consumer brands and audiences. We really focused on our digital marketing efforts, such as launching campaigns with Neiman Marcus and Got Milk? With a city like Los Angeles, where there hasn’t been a Super Bowl in almost 30 years, it becomes the perfect embodiment of sports, entertainment, and culture. After 15 consecutive years of activating during Super Bowl weekend, we are back after taking a brief hiatus from last year’s festivities in Tampa due to Covid. We knew the LA market was too important to miss so we’re making sure we make our mark. The added time has allowed us to plan for a city like Los Angeles while being mindful of our priorities which is keeping our guests, staff, and brand partners safe and their reputations intact. We are taking every single necessary protocol above and beyond to ensure the security and safety of our guests. All our spaces have an outdoor component to them as well as capacity is going to be limited and regulated to follow LA County guidelines.


For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!



Source link

Fitness

10 Best Porters to Drink Right Now

Published

on

A bottle of Deschutes Black Butte Porter




Source link

Continue Reading

Fitness

Best Time-Under-Tension Workout for Total-Body Strength

Published

on

Barbell Back Squat


The key to 360-degree muscle: 90-degree eccentric isometrics. It might seem like we’re throwing a lot of geometry at you, but the concept behind time under tension (TUT) is simple, says Joel Seedman, PhD, owner of Advanced Human Performance: “Perform the lowering phase of a movement in a slow, controlled fashion, usually 3 to 5 seconds; pause in the stretched position, typically around 90 degrees; then perform the lifting phase in a powerful yet controlled fashion.” Believe us, a time-under-tension workout can humble even seasoned lifters…Eccentric isometrics are like the pressure cooker of training.

“Rather than mindlessly performing slow-tempo reps, you’re using the increased time under tension as a means to fine-tune your body mechanics and alignment, which requires more mental engagement and focus,” Seedman adds.

If you want to forge functional muscle mass and strength while simultaneously bulletproofing the joints and connective tissue, give this 10-move, full-body eccentric isometrics workout a go.

Directions

Perform the following moves as 90-degree eccentric isometrics following the above protocol. Use heavy weight, but not at the detriment of proper form. Rest 60 to 90 seconds between sets and 2 minutes between circuits. Perform once every 2 to 4 days for optimal results.

Best Time-Under-Tension Workout for Total-Body Strength

Circuit 1

Marius Bugge

A. Barbell Back Squat

Set a squat rack up with heavy weight, then grasp bar and step under it. Squeeze shoulder blades together, then stand to unrack bar and step back with feet shoulder-width apart. Inhale, hinge at hips and slowly bend knees to 90 degrees. Pause, keeping natural arch in low back, then extend through hips to powerfully stand. 3 x 4-6 reps

Athletic man wearing gray T-shirt and maroon shorts renegade row
Marius Bugge

B. Renegade Row

Start in the top position of a pushup with hands shoulder-width apart on moderate-to-heavy dumbbells (shown). Explosively drive right elbow back to row dumbbell toward ribs while balancing on opposite hand and feet. Pause, then slowly lower weight, stopping a few inches above floor. Switch sides after all reps are done. 3 x 5 reps each side

Circuit 2

Athletic man wearing gray T-shirt and maroon shorts doing renegade row Dumbbell Bentover Row in gym
Marius Bugge

A. Dumbbell Bentover Row

Stand with feet hip-width apart, holding two moderate-to-heavy dumbbells in front of thighs, palms facing you. Push hips back and hinge torso forward so it’s nearly parallel to floor, soft bend in knees. Dumbbells should be near shins. Drive elbows back to row weights toward ribs. Pause, then slowly lower down for 3 to 5 seconds. 3 x 4-5 reps

Athletic man wearing gray T-shirt and maroon shorts doing Incline Dumbbell Chest Press with Legs Raised 
Marius Bugge

B. Incline Dumbbell Chest Press with Legs Raised 

Set an adjustable bench to a 30- to 45-degree angle and lie back with dumbbells in either hand. Engage core and lift legs off floor, flexing feet. Press weights overhead, palms in. Slowly lower to 90 degrees, staying tight and compact. Pause, then drive weights up directly over chest. 3 x 4-5 reps

Circuit 3

Athletic man wearing gray T-shirt and maroon shorts doing Dumbbell Bulgarian Squat
Marius Bugge

A. Dumbbell Bulgarian Squat

Stand lunge-length in front of a flat bench, holding heavy dumbbells in each hand by your sides, palms facing in. Rest the ball on top (shoe’s laces) of your right foot behind you on the bench. Slowly lower your body until your front thigh is parallel to the floor. Pause, then drive through your heel to stand. Switch sides after all reps are complete. 2 x 3-4 reps each side

Athletic man wearing gray T-shirt and maroon shorts doing Single-leg Romanian Deadlift
Marius Bugge

B. Single-leg Romanian Deadlift

Stand with feet hip-width apart holding dumbbells or kettlebells. Drive right leg up, foot flexed, knee aligned with hip, making a 90-degree angle. Hinge at hips as you slowly lever your torso toward floor, lowering weights and driving right leg back for counterbalance. Hold, then squeeze glutes to reverse. 2 x 3-4 reps each side

Circuit 4

Athletic man wearing gray T-shirt and maroon shorts doing pullup
Marius Bugge

A. Pullup

Hang from a pullup bar using an overhand grip with legs extended and feet flexed. Engage lats and draw shoulders down your back, then pull yourself up until chin is higher than hands. Pause at the top, then slowly lower. Pause at bottom, then reset before your next rep. 2-3 x 4-5 reps

Athletic man wearing gray T-shirt and maroon shorts doing Kneeling Overhead Barbell Press
Marius Bugge

B. Kneeling Overhead Barbell Press

Hold a bar with moderate-to-heavy load at shoulder level with forearms perpendicular to floor. Kneel at end of bench with feet flexed to grip edge for support. Inhale, engage your core and glutes, then press the bar overhead, pushing your head forward so it passes your face, exhaling at the top.
Slowly lower until elbows are at 90 degrees, then hold to maintain tension. Begin your next rep from here. 2-3 x 4-5 reps

Circuit 5

A. Dumbbell Pushup

Place hands on dumbbells (this provides greater range of motion) at shoulder width and feet wider than shoulder width with just toes touching the ground. Keep head neutral and hips high to increase tension on core, chest and tris and reduce stress on spine. Slowly lower to the floor. Stop
once elbows hit 90 degrees, pause, then push up to start. 1-2 x 6-8 reps

B. Biceps Curl

Stand with feet hip-width apart with moderate-to-heavy dumbbells in each hand hanging by sides. Engage biceps to curl the weights up, keeping upper arms still. Pause at the top, then lower slowly. Don’t let arms drop all the way down to keep greater time under tension on biceps. 1-2 x 6-8 reps


For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!



Source link

Continue Reading

Fitness

The Best Jump Ropes for a Killer Cardio Workout

Published

on

The Best Jump Ropes for a Killer Cardio Workout




Source link

Continue Reading

Copyright © 2021 Vitamin Patches Online.