Fashion
It’s Doja Cat’s World, We’re Just Living in It
If you’ve ever wondered what a world designed by Doja Cat would entail, wonder no more. The multi-hyphenate, who goes by the username Nicolas Cage on our Zoom call, is creating her own planet inspired by sci-fi movie favorites.
Think of Planet Her—her third studio album—as a glimpse of what Doja Cat’s fictional planet looks like. “Nature and all the colors of nature,” she enthusiastically explains. “It has this beautiful rainbow shimmer that takes over the land. All these flowers are mutating, and all of these animals are crossbreeding, and humans are crossbreeding with plants.” Or, in other words, the Natalie Portman-starring film Annihilation also served as inspiration for the album. “It’s so good. It’s one of my favorite films.”
Do you know what else Doja Cat’s futuristic, utopian world has? Her very own makeup collection with BH Cosmetics.
Every makeup lover’s journey starts somewhere. For Doja, her introduction to the beauty world was a “crappy” blue eyeliner purchased from her local CVS. Growing up, Doja watched as her mother applied makeup in the bathroom mirror and began to steal a few products from her mother’s makeup bag. And with an innate ability to draw, the eyes were where Doja practiced makeup first.
“I used to do a giant cat-eye and the kids [in my high school] used to call me Amy Winehouse and other names that they thought were funny but weren’t. I’ve been learning how to do this cat eyeliner over the years, and I finally perfected it,” she says. From there, she purchased a massive BH Cosmetics eyeshadow palette. “I had every color in the rainbow and I went crazy with that. I definitely didn’t know how to prime my eyes, so nothing looked that great, but I kept going.” Eventually, she collected enough products to create her own makeup starter kit that has grown in size (and price) over the years, but her loyalty to BH Cosmetics’ has never wavered. Now, she has a BH Cosmetics eyeshadow palette with her name on it—among other gilded goodies—launching today, September 25.
An extension of her galactic fantasies, the Doja Cat x BH Cosmetics collection is a bronzed goddess’s dream, built around the windows to the soul: eyes. The show’s star is the 36-shadow palette with matte and shimmer pots in hues that call to mind nature and all its glory.
“I feel like there are so many colors out there because you think green when you think of the forest or the jungle, but there are lots of flowers, and elements, and minerals, and stones with other colors. I wanted some beautiful blues in there. I wanted mints to create this vibe of jade and the pinker shades like orchid and flora for the floral vibe,” she explains. For a more understated look, the collection also includes a mini quad with gold and bronze shades. Also, inspired by both the first makeup product she owned and the current graphic eyeliner movement spawned by TikTok, the collection includes three liquid eyeliners in black, white, and green. [Makeup] is about learning and evolving, so these are good starters to mess around with on your journey,” she adds.
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For Doja Cat, the main goal of the collection wasn’t to recreate her makeup routine but to give fans the necessary products and tools to create their own starter pack. The product offering also includes a blush trio palette, a champagne gold loose highlighter, a black mascara, lip balms, lip glosses, a handheld mirror, and of course, a brush set.
“The collection is pretty straightforward. I just wanted a good starter palette for my fans to start playing with the ‘out there’ kind of makeup. So, I keep on trying to hammer in these interesting ways to mess with eyeliners. It’s about the beauty of exploring makeup,” she explains.
Exploration, self-expression, and calm are the main forces driving the singer’s cosmic cosmetic world. Lately, she’s been recharging herself, alone in her new home reminiscent of when she would lock the door to her childhood room. “Peace is great,” the singer says. Then, in a quotable tone, reminiscent, say of the other Nicolas Cage, she says what could be her sci-fi film’s tagline: “We love peace.”
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You can shop Doja Cat x BH Cosmetics collection on bhcosmetics.com today and on ulta.com on October 3rd.
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