Kylie Jenner just announced her second pregnancy via IGTV to 142 million people—for context, that’s around 100 million more views than the inauguration of our 46th President Joe Biden—and now, her next move? Launch a baby line, of course.
Enter Kylie Baby; Jenner’s new seven-piece baby care collection ranging from shampoos and conditioners to bath towels and travel cases, available Sept. 28 exclusively at Kyliebaby.com.
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“It was a dream of mine to create safe and effective products as a gift to my kids,” says the mogul to ELLE.com. “As a new mom, I was curious and conscious about the products that would work best for my daughter’s hair and skin. That’s how I came up with the idea to launch a baby line with clean formulas that were gentle enough and would work for all skin and hair types without compromising quality.”
Baby girl Stormi served as the official tester for the new line, and the three-year-old tastemaker picked favorites. Jenner shared that Miss Stormi Webster is a big fan of bubbles and loves the Bubble Bath product in the new line. Bubble Bath is coconut based with a gentle floral blend of aloe leaf, green tea, avocado oil, and chamomile. It’s also sulfate-free, so it’s safe for the most sensitive baby skin and won’t irritate your baby’s eyes.
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All of the new Kylie Baby products are also made with safe and gentle formulas. Kylie Baby products are all vegan, pediatrician-tested, fragrance-free, cruelty-free, gluten-free, and hypoallergenic. When Stormi was born, Jenner was developing her Kylie Skin line and began researching baby skincare ingredients. Three years later, she developed precisely what she wanted for her babies and now wants to share it with the world by launching this new baby range of products.
For Jenner, motherhood has completely changed her. “Motherhood really feels like something I was always meant to do,” explains Jenner. “Watching Stormi experience everything for the first time has been the best part of these last few years.”
She also offered a bit of advice for expecting mamas-to-be: “Be gentle with yourself. Motherhood is such a balancing act, and I just try to take one day at a time!”
You can preview the entire collection above and shop everything tomorrow at Kyliebaby.com. Plus, head to YouTube to watch Jenner explain each product in the new collection.
Chloe Hall
Beauty Director
Chloe Hall oversees all beauty coverage at ELLE.com.
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