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Laird Superfood Will Supercharge Your Day, From Sunrise to Sunset

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Laird Hamilton riding big wave on paddleboard with paddle


Go to a health-food store and shelves are teeming with an overwhelming array of choices for fueling your workouts and everyday adventures. Pre-packaged meals that fit into your eating plan. Energy drinks and bars that keep fuel in your tank. Sustainable snacks that are good for you and the planet. But how often do you pick up food that does all three?

Leave it to pro surfer Laird Hamilton to come up with a line of food and drinks—Laird Superfood—that nourishes your body with ingredients (think coconut milk and seaweed-derived calcium) that are responsibly sourced from the beaches he calls home. And here’s the kicker: They taste damn good.

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The line is packed with delicious real foods to fuel your entire day, from sunrise to sunset—starting as soon as you wake up. In fact, supercharging his daily cup of coffee is how Hamilton launched the idea for the whole brand.

Real Energy Begins With Your First Cup of Joe

“Growing up surfing and trying to maintain consistent energy was tough, and I was in need of a serious boost to keep me energized,” says Hamilton, who’s known just as much for his nutrient-rich diet as he is his legendary surfing skills. “I started to add functional fats to my coffee to fuel me throughout the day. It was more of an experiment really, and it proved to be so powerful that I started making cups of my ‘special coffee’ for all my friends—who also noticed a positive difference.

“I realized I had tapped into a way to help myself and my friends perform at their best using simple, clean, whole-food ingredients. That’s how Laird Superfood came to be. For me, it’s about creating essential everyday products that are accessible for everyone.”

Packet of Laird Superfood Coconut Creamer next to a cup of coffee with the creamer
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Ingredients You Can Actually Pronounce

The brand’s best-known products are its plant-based Coconut Superfood Creamers. All eight flavors boast clean, real-food ingredients that are totally pronounceable—like pure coconut milk, coconut sugar that adds just a touch of sweetness (unlike other syrupy-sweet artificial creamers on the market), and coconut oil packing in a full range of naturally occurring MCTs (healthy fats).

“There is absolutely nothing artificial in this. No artificial colors, flavors, or preservatives,” says Hamilton. “Finally, a coffee creamer that I feel confident about putting in my body.”

Rich and creamy, our favorite original flavor gives a slightly tropical kick to your coffee. No matter which diet you stick to—dairy- or gluten-free, non-GMO, vegan, Paleo or Keto, soy-avoidant—the creamer will fit into your eating regimen.

The creamer will help rev up your engine in the a.m., but the line offers tons of delicious, satisfying snacks and beverages to keep you going all day long.

 

Packet of pineapple-mango flavored Laird HYDRATE powder next to a full glass of it

Laird Superfood, HYDRATE Coconut Water
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Pure Hydration Motivation

Its HYDRATE Coconut Waters keep you hydrated with potassium and other electrolytes, and none of the added sugars from processed sports drinks. We’re into the new Pineapple Mango flavor, which is tropical with just the right amount of sweet—and zero aftertaste from artificial sweeteners.

The ingredients are conveniently freeze-dried and powdered, so just add water. A bag comes with 19 servings, so no need to worry about any waste from single-serving plastic bottles.

Laird Picky Bar in a package on counter behind cinnamon sticks and walnuts

Laird Superfood, Picky Bars
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An Energy Bar That Tastes Like Real Food

The Picky Bars are balanced energy snacks you’ll be reaching for before or after a workout—or just for an afternoon pick-me-up. They’re each around 200 calories, eight grams of fat, and 25 or so grams of carbohydrates to keep you energized—and the flavors are next-level good. They seriously taste like whole, delicious foods, with none of the weirdly sweet or artificial tang that so many protein bars on the market leave in your mouth. Natural sweetness comes mostly from dates. Our favorites include Mint Condition, flavored with dark chocolate and peppermint oil, and Ah, Fudge Nuts!—which tastes like a peanut butter cup brownie.

Laird Hamlton on a paddleboard in Hawaii with his dog
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Nourishing the Body—and the Planet

Along with offering foods that are good for your body, Laird Superfood is also seriously committed to doing good for the Earth. “We put people and the planet first,” says Hamilton. “We emphasize sustainability and social responsibility in all of our product choices.” That means everything from promoting plant-based foods to partnering with organic, responsible producers and suppliers to offering multiple-serving products and reducing single-use waste whenever possible.

They’re also donating five meals to Feeding America for every item sold at LairdSuperfood.com—for a total pledge of 1.5 million meals to help a variety of communities fight food insecurity.

“We believe the foods you eat should be as good for the Earth as they are for you,” says Hamilton. “And we believe that food should enable you to perform at the highest level—no matter what you’re doing.”


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10 Best Porters to Drink Right Now

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A bottle of Deschutes Black Butte Porter




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Best Time-Under-Tension Workout for Total-Body Strength

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Barbell Back Squat


The key to 360-degree muscle: 90-degree eccentric isometrics. It might seem like we’re throwing a lot of geometry at you, but the concept behind time under tension (TUT) is simple, says Joel Seedman, PhD, owner of Advanced Human Performance: “Perform the lowering phase of a movement in a slow, controlled fashion, usually 3 to 5 seconds; pause in the stretched position, typically around 90 degrees; then perform the lifting phase in a powerful yet controlled fashion.” Believe us, a time-under-tension workout can humble even seasoned lifters…Eccentric isometrics are like the pressure cooker of training.

“Rather than mindlessly performing slow-tempo reps, you’re using the increased time under tension as a means to fine-tune your body mechanics and alignment, which requires more mental engagement and focus,” Seedman adds.

If you want to forge functional muscle mass and strength while simultaneously bulletproofing the joints and connective tissue, give this 10-move, full-body eccentric isometrics workout a go.

Directions

Perform the following moves as 90-degree eccentric isometrics following the above protocol. Use heavy weight, but not at the detriment of proper form. Rest 60 to 90 seconds between sets and 2 minutes between circuits. Perform once every 2 to 4 days for optimal results.

Best Time-Under-Tension Workout for Total-Body Strength

Circuit 1

Marius Bugge

A. Barbell Back Squat

Set a squat rack up with heavy weight, then grasp bar and step under it. Squeeze shoulder blades together, then stand to unrack bar and step back with feet shoulder-width apart. Inhale, hinge at hips and slowly bend knees to 90 degrees. Pause, keeping natural arch in low back, then extend through hips to powerfully stand. 3 x 4-6 reps

Athletic man wearing gray T-shirt and maroon shorts renegade row
Marius Bugge

B. Renegade Row

Start in the top position of a pushup with hands shoulder-width apart on moderate-to-heavy dumbbells (shown). Explosively drive right elbow back to row dumbbell toward ribs while balancing on opposite hand and feet. Pause, then slowly lower weight, stopping a few inches above floor. Switch sides after all reps are done. 3 x 5 reps each side

Circuit 2

Athletic man wearing gray T-shirt and maroon shorts doing renegade row Dumbbell Bentover Row in gym
Marius Bugge

A. Dumbbell Bentover Row

Stand with feet hip-width apart, holding two moderate-to-heavy dumbbells in front of thighs, palms facing you. Push hips back and hinge torso forward so it’s nearly parallel to floor, soft bend in knees. Dumbbells should be near shins. Drive elbows back to row weights toward ribs. Pause, then slowly lower down for 3 to 5 seconds. 3 x 4-5 reps

Athletic man wearing gray T-shirt and maroon shorts doing Incline Dumbbell Chest Press with Legs Raised 
Marius Bugge

B. Incline Dumbbell Chest Press with Legs Raised 

Set an adjustable bench to a 30- to 45-degree angle and lie back with dumbbells in either hand. Engage core and lift legs off floor, flexing feet. Press weights overhead, palms in. Slowly lower to 90 degrees, staying tight and compact. Pause, then drive weights up directly over chest. 3 x 4-5 reps

Circuit 3

Athletic man wearing gray T-shirt and maroon shorts doing Dumbbell Bulgarian Squat
Marius Bugge

A. Dumbbell Bulgarian Squat

Stand lunge-length in front of a flat bench, holding heavy dumbbells in each hand by your sides, palms facing in. Rest the ball on top (shoe’s laces) of your right foot behind you on the bench. Slowly lower your body until your front thigh is parallel to the floor. Pause, then drive through your heel to stand. Switch sides after all reps are complete. 2 x 3-4 reps each side

Athletic man wearing gray T-shirt and maroon shorts doing Single-leg Romanian Deadlift
Marius Bugge

B. Single-leg Romanian Deadlift

Stand with feet hip-width apart holding dumbbells or kettlebells. Drive right leg up, foot flexed, knee aligned with hip, making a 90-degree angle. Hinge at hips as you slowly lever your torso toward floor, lowering weights and driving right leg back for counterbalance. Hold, then squeeze glutes to reverse. 2 x 3-4 reps each side

Circuit 4

Athletic man wearing gray T-shirt and maroon shorts doing pullup
Marius Bugge

A. Pullup

Hang from a pullup bar using an overhand grip with legs extended and feet flexed. Engage lats and draw shoulders down your back, then pull yourself up until chin is higher than hands. Pause at the top, then slowly lower. Pause at bottom, then reset before your next rep. 2-3 x 4-5 reps

Athletic man wearing gray T-shirt and maroon shorts doing Kneeling Overhead Barbell Press
Marius Bugge

B. Kneeling Overhead Barbell Press

Hold a bar with moderate-to-heavy load at shoulder level with forearms perpendicular to floor. Kneel at end of bench with feet flexed to grip edge for support. Inhale, engage your core and glutes, then press the bar overhead, pushing your head forward so it passes your face, exhaling at the top.
Slowly lower until elbows are at 90 degrees, then hold to maintain tension. Begin your next rep from here. 2-3 x 4-5 reps

Circuit 5

A. Dumbbell Pushup

Place hands on dumbbells (this provides greater range of motion) at shoulder width and feet wider than shoulder width with just toes touching the ground. Keep head neutral and hips high to increase tension on core, chest and tris and reduce stress on spine. Slowly lower to the floor. Stop
once elbows hit 90 degrees, pause, then push up to start. 1-2 x 6-8 reps

B. Biceps Curl

Stand with feet hip-width apart with moderate-to-heavy dumbbells in each hand hanging by sides. Engage biceps to curl the weights up, keeping upper arms still. Pause at the top, then lower slowly. Don’t let arms drop all the way down to keep greater time under tension on biceps. 1-2 x 6-8 reps


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The Best Jump Ropes for a Killer Cardio Workout

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The Best Jump Ropes for a Killer Cardio Workout




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