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Talking Bull With PBR’s Michael GaffneyRetired Professional Bull Rider Michael Gaffney on Revolutionizing the Sport

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Talking Bull With PBR’s Michael GaffneyRetired Professional Bull Rider Michael Gaffney on Revolutionizing the Sport


The Talking Series is a weekly segment that delves deeper into topics discussed by guests on the Men’s Journal Everyday Warrior Podcast.

Imagine climbing onto 2,000 pounds of lean muscle, raging testosterone, and ravenous horns, knowing that once the chute opens, an onslaught of violent bucks and kicks will make eight seconds feel like an eternity. Now imagine doing that for decades, relentlessly pursuing your dreams. For Michael Gaffney, cofounder of Professional Bull Riders, there’s no need to imagine. He lived it.

Professional Bull Riders (PBR) is the world’s premier professional bull riding organization, complete with televised events, a subscription-based streaming service, and 83 million loyal fans in the United States alone. The company is wildly successful by any definition, but in 1992 it was just a handful of cowboys with little money and even less chance of making it. During a recent episode of the Men’s Journal Everyday Warrior Podcast, I spoke with one of those cowboys, Michael Gaffney. In this article, I look at where his love for bull riding originated, what it takes to disrupt an industry and revolutionize a sport, and what he values most in life.

Why Bull Riding?

When most of us were deciding who to play with in kindergarten, 5-year-old Gaffney was competing in his first rodeo. Instead of the massive beasts that would one day define his career, the future legend rode a 500-pound wrestling steer, “It was more like a large dog than anything with horns,” says Gaffney. That day’s ride only lasted a couple of seconds, but it sparked a love of the sport that’s lasted a lifetime. What followed was an incredible career that included earning the elusive golden buckle as the 1997 PBR World Champion and his record-tying ride on the legendary Little Yellow Jacket in 2004. Gaffney retired after the 2004 season but returned in 2018 for one last go-round.

Professional Bull Riders

Before PBR, professional bull riders risked their lives each night for barely enough to cover their travel expenses and entrance fees—if they were lucky. In April 1992, 20 of the world’s top bull riders, including Gaffney, decided to stand up and challenge the companies getting rich on the backs of hard-working cowboys. Although walking away from the established rodeo circuit was a considerable risk, they each invested $1,000 to start their own company. “I called [my wife] and told her that I wrote a check for a thousand dollars,” explains Gaffney. “It was not a good night in the Gaffney household.”

Despite the momentary hardship, these visionaries knew people were coming to see the cowboys and the bulls, not the promoters, which meant they had an opportunity to make a significant difference. They took the risk and changed the world of bull riding. Treating the athletes like the professionals they are and bringing customers a better product has undoubtedly paid off; since its inaugural season, PBR has exploded in popularity and taken the great American tradition of bull riding worldwide.

After three decades, PBR is shaking things up again by adding the Team Series to the lineup. While rides will still be one cowboy trying to cover his bull for eight seconds, each rider’s performance will accumulate points for the team. The season will run from summer to autumn and consist of 10 regular and one championship event. Having been such an integral part of the sport’s history, Gaffney is excited to be a part of its future as the head coach of the Austin Gamblers, one of the league’s eight teams.

Father and Son

You’d think Gaffney, the 2005 PBR Ring of Honor inductee, comes from a family steeped in bull riding tradition, but he doesn’t. His father, a tough guy who served two tours in Vietnam as an F-4 fighter pilot, was so afraid that his son would get hurt that Gaffney suspects he intentionally made him miss his first high school competition. Although angry at the time, Gaffney now says, “I didn’t know how fearful he was until I had my own son…you know true vulnerability when you have a child.”

As Gaffney speaks, you can hear reverence for his father and sense just how much his dad helped shaped the man he is today. While growing up, his father impressed upon him the importance of treating others with respect. Now a father himself, Gaffney passes this wisdom down to his son along with lessons from his own life. He reminds the 14-year-old to always “pull up his bootstraps… and be deliberate about” everything he does because he can be both a fierce competitor and a good person.

The Future

What a person is most proud of says a lot about their character. While Gaffney is proud of what he’s accomplished in the arena, he values two things far more, “I’m proud that I’m a decent dad and that my wife is such a big part of my life; she’s been my best friend since we were kids, and I look forward to seeing her every day,” he explains. Although putting his family above all else speaks volumes, those who spend their life riding bulls can never walk away entirely. It’s a passion that seeps deep into their heart and soul. Gaffney may have traded in his resin, chaps, and spurs to begin the next chapter of his life, but the sport he helped revolutionize will forever be a part of him.

Check out my entire conversation with Gaffney on The Men’s Journal Everyday Warrior Podcast, available now.


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10 Best Porters to Drink Right Now

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A bottle of Deschutes Black Butte Porter




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Best Time-Under-Tension Workout for Total-Body Strength

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Barbell Back Squat


The key to 360-degree muscle: 90-degree eccentric isometrics. It might seem like we’re throwing a lot of geometry at you, but the concept behind time under tension (TUT) is simple, says Joel Seedman, PhD, owner of Advanced Human Performance: “Perform the lowering phase of a movement in a slow, controlled fashion, usually 3 to 5 seconds; pause in the stretched position, typically around 90 degrees; then perform the lifting phase in a powerful yet controlled fashion.” Believe us, a time-under-tension workout can humble even seasoned lifters…Eccentric isometrics are like the pressure cooker of training.

“Rather than mindlessly performing slow-tempo reps, you’re using the increased time under tension as a means to fine-tune your body mechanics and alignment, which requires more mental engagement and focus,” Seedman adds.

If you want to forge functional muscle mass and strength while simultaneously bulletproofing the joints and connective tissue, give this 10-move, full-body eccentric isometrics workout a go.

Directions

Perform the following moves as 90-degree eccentric isometrics following the above protocol. Use heavy weight, but not at the detriment of proper form. Rest 60 to 90 seconds between sets and 2 minutes between circuits. Perform once every 2 to 4 days for optimal results.

Best Time-Under-Tension Workout for Total-Body Strength

Circuit 1

Marius Bugge

A. Barbell Back Squat

Set a squat rack up with heavy weight, then grasp bar and step under it. Squeeze shoulder blades together, then stand to unrack bar and step back with feet shoulder-width apart. Inhale, hinge at hips and slowly bend knees to 90 degrees. Pause, keeping natural arch in low back, then extend through hips to powerfully stand. 3 x 4-6 reps

Athletic man wearing gray T-shirt and maroon shorts renegade row
Marius Bugge

B. Renegade Row

Start in the top position of a pushup with hands shoulder-width apart on moderate-to-heavy dumbbells (shown). Explosively drive right elbow back to row dumbbell toward ribs while balancing on opposite hand and feet. Pause, then slowly lower weight, stopping a few inches above floor. Switch sides after all reps are done. 3 x 5 reps each side

Circuit 2

Athletic man wearing gray T-shirt and maroon shorts doing renegade row Dumbbell Bentover Row in gym
Marius Bugge

A. Dumbbell Bentover Row

Stand with feet hip-width apart, holding two moderate-to-heavy dumbbells in front of thighs, palms facing you. Push hips back and hinge torso forward so it’s nearly parallel to floor, soft bend in knees. Dumbbells should be near shins. Drive elbows back to row weights toward ribs. Pause, then slowly lower down for 3 to 5 seconds. 3 x 4-5 reps

Athletic man wearing gray T-shirt and maroon shorts doing Incline Dumbbell Chest Press with Legs Raised 
Marius Bugge

B. Incline Dumbbell Chest Press with Legs Raised 

Set an adjustable bench to a 30- to 45-degree angle and lie back with dumbbells in either hand. Engage core and lift legs off floor, flexing feet. Press weights overhead, palms in. Slowly lower to 90 degrees, staying tight and compact. Pause, then drive weights up directly over chest. 3 x 4-5 reps

Circuit 3

Athletic man wearing gray T-shirt and maroon shorts doing Dumbbell Bulgarian Squat
Marius Bugge

A. Dumbbell Bulgarian Squat

Stand lunge-length in front of a flat bench, holding heavy dumbbells in each hand by your sides, palms facing in. Rest the ball on top (shoe’s laces) of your right foot behind you on the bench. Slowly lower your body until your front thigh is parallel to the floor. Pause, then drive through your heel to stand. Switch sides after all reps are complete. 2 x 3-4 reps each side

Athletic man wearing gray T-shirt and maroon shorts doing Single-leg Romanian Deadlift
Marius Bugge

B. Single-leg Romanian Deadlift

Stand with feet hip-width apart holding dumbbells or kettlebells. Drive right leg up, foot flexed, knee aligned with hip, making a 90-degree angle. Hinge at hips as you slowly lever your torso toward floor, lowering weights and driving right leg back for counterbalance. Hold, then squeeze glutes to reverse. 2 x 3-4 reps each side

Circuit 4

Athletic man wearing gray T-shirt and maroon shorts doing pullup
Marius Bugge

A. Pullup

Hang from a pullup bar using an overhand grip with legs extended and feet flexed. Engage lats and draw shoulders down your back, then pull yourself up until chin is higher than hands. Pause at the top, then slowly lower. Pause at bottom, then reset before your next rep. 2-3 x 4-5 reps

Athletic man wearing gray T-shirt and maroon shorts doing Kneeling Overhead Barbell Press
Marius Bugge

B. Kneeling Overhead Barbell Press

Hold a bar with moderate-to-heavy load at shoulder level with forearms perpendicular to floor. Kneel at end of bench with feet flexed to grip edge for support. Inhale, engage your core and glutes, then press the bar overhead, pushing your head forward so it passes your face, exhaling at the top.
Slowly lower until elbows are at 90 degrees, then hold to maintain tension. Begin your next rep from here. 2-3 x 4-5 reps

Circuit 5

A. Dumbbell Pushup

Place hands on dumbbells (this provides greater range of motion) at shoulder width and feet wider than shoulder width with just toes touching the ground. Keep head neutral and hips high to increase tension on core, chest and tris and reduce stress on spine. Slowly lower to the floor. Stop
once elbows hit 90 degrees, pause, then push up to start. 1-2 x 6-8 reps

B. Biceps Curl

Stand with feet hip-width apart with moderate-to-heavy dumbbells in each hand hanging by sides. Engage biceps to curl the weights up, keeping upper arms still. Pause at the top, then lower slowly. Don’t let arms drop all the way down to keep greater time under tension on biceps. 1-2 x 6-8 reps


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The Best Jump Ropes for a Killer Cardio Workout

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The Best Jump Ropes for a Killer Cardio Workout




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