“I’m very specific about mascaras, and this is the only one in recent years that I’ve actually run out of. It has a curved wand that makes separates my lashes, lengthens them till they touch my brows, all without looking clumpy. For me, the best part is that it’s super easy to take off at the end of the day, but still doesn’t smudge under my eyes.” — Tatjana Freund, ELLE.com Beauty Commerce Writer