Fashion
Ulta Beauty’s Latest Initiative Highlights the Most Influential Voices in Beauty
Published
3 years agoon
By
Terry Power
In the past year, the words “diversity,” “commitment,” “inclusion,” have been thrown around the beauty industry so much—spawned by protests calling for justice for the deaths of countless Black lives, including Breonna Taylor and George Floyd—it likely elicits an eye roll each time a company employs the terms for a campaign or announcement. The racial injustices happening outside the industry held up a mirror to the injustices within the beauty space, namely the dearth of opportunities for Black founders and shelf space of Black-owned brands. Companies sang the same diversity tune but fell flat when it was time to take center stage to back up their words with actions. But there were a few exceptions. Enter: Ulta Beauty Muse.
Announced in February of this year, Ulta Beauty’s MUSE campaign is the beauty behemoth’s answer to its customers’ concerns about Black representation in its stores.
“With any DE&I initiative, we begin by opening the work with mindfulness around our blind spots as humans, deeper dive into guest insights, and an audit of the landscape and industry gaps. This allows us to better understand how we can make meaningful change without being insensitive,” Karla Davis, VP of Integrated Marketing at Ulta Beauty, tells ELLE.com. The company committed to an ambitious plan to consistently celebrate underrepresented brands within the industry, using MUSE as a platform to address the issues in the beauty space by dedicating “time, space, and resources to these important voices.”
Ulta Beauty’s MUSE—which stands for Magnify, Uplift, Support, Empower—will dole out $25 million in 2021 that will primarily focus on amplifying brands and expanding the Black-owned brands in their assortment. Among the company’s ambitious rollout plan comes its latest move—MUSE 100, a celebration of the most influential and impactful voices in beauty—launching today, September 22.
“We proudly debuted MUSE: Magnify, Uplift, Support, Empower, to celebrate, honor, and amplify Black voices in beauty and it lets us shine a light on bold, brilliant and beautiful Black people who have defied and defined limits. To me, a MUSE is an inspirational person who uses their voice to fuel their passion. They motivate, they drive change, they are fearless in their pursuit and strong in their conviction,” says Davis. “We are celebrating 100 inspiring Black voices in beauty. Debuting the MUSE 100 allows us to give these inspiring people a greater platform to reach and inspire more people and to continue impacting and influencing this industry.” With the launch of MUSE 100, Davis, who spearheads the initiative, says this isn’t just an opportunity but also “an obligation to help drive change in the industry and the world.”
To help narrow the list down to 100 honorees, Davis enlisted a group of tastemakers from each corner of the beauty industry who continue to support, uplift, and influence their communities through their respective work, including Ulta DE&I advisor Tracee Ellis Ross, Cosmopolitan’s beauty director Julee Wilson, co-founder of Melanin Haircare Whitney White and celebrity stylist Mecca James Williams. “The MUSE 100 recognizes a variety of merits including vision, leadership, and the ability to stimulate change, uphold values and champion inclusivity,” Davis adds.
Each honoree falls into 10 different categories: Makeup Magicians, Hair Raisers, Well Makers, Fearless Founders, Story Shifters, Luminous Leaders, Executive Excellency, Culture Creators, Style Setters, and Next Gen. Not only will they be featured on Ulta Beauty’s MUSE 100 website and socials, but honorees will be awarded a $10,000 grant to help support their mission and impact.
See the full list of Ulta Beauty MUSE 100 honorees below.
Makeup Magicians: Those making the world more beautiful – artists and innovators in makeup.
- Dev Doee Makeup artist and chief creative officer of We Are Fluide
- Raisa Flowers Makeup artist and model
- Jaleesa Jaikaran Natural makeup artist and content creator
- Renee Loiz Celebrity makeup artist
- Kay-Lani Martinez Beauty content creator
- Darius McKiver Makeup artist and content creator
- Kenneth Senegal Makeup artist and storyteller
- Uzo Ukaeje Director of global artistry for NARS
- Michela Wariebi Makeup artist and educator
- Alana Wright Emmy-nominated makeup artist
Hair Raisers: Stylists and influencers changing the hair game one lock, braid, twist at a time.
- Yene Damtew Celebrity hairstylist and salon owner
- Vernon Francois Celebrity hairstylist and educator
- Tiffini Gatlin CEO and co-founder of Latched and Hooked Beauty
- Rochelle Graham-Campbell Content creator, CEO and founder of Alikay Naturals
- Felicia Leatherwood Celebrity natural hairstylist and beauty speaker
- Michelle O’Connor Global artistic director and hair stylist
- Jewellianna Palencia Haircare guru
- Lacy Redway Celebrity and fashion hairstylist
- Pekela Riley Celebrity hairstylist, salon owner and educator
- Myleik Teele CEO and founder of curlBOX
Style Setters: Icons and trendsetters in in the fashion space.
- Nana Agyemang CEO and founder of EveryStylishGirl
- Kahlana Barfield Brown Fashion and beauty editor
- Kellie Brown Content creator and founder of And I Get Dressed
- Brandice Daniel Founder and CEO of Harlem Fashion Row
- Naomi Elizee Market editor at Vogue
- Gabi Gregg Style influencer and body positivity activist
- Antoine Gregory Fashion consultant and founder of Black Fashion Fair
- Hannah Harris Creator of Brown Girl Hands
- Rajni Jacques Global head of fashion and beauty at Snap Inc
- Kia Marie Stylist and content creator
Well Makers: Leaders and founders celebrating the beauty of wellness and mental health.
- Tai Beauchamp, Malaika Jones & Nia Jones Founders of BROWN GIRL Jane
- Aeshia DeVore Branch Founder of Pretty Girls Sweat
- Ivirlei Brookes Actor, entrepreneur, founder of Mavenelle
- Dr. Jessica Clemons Board-certified psychiatrist
- Alexandra Elle Author, certified breathwork coach and writer
- Denise Francis Founder and CEO of The Self Love Organization
- Camesha Jones Founder of Sista Afya Community Mental Wellness
- Dr. Caroline Robinson Board-certified medical and cosmetic dermatologist
- Millana Snow Entrepreneur and health and wellness coach
- Trinity Mouzon Wofford CEO and co-founder of Golde
Story Shifters: Those telling the stories of Black beauty.
- Deanii Scottie Beam Media personality and model
- Sesali Bowen Writer and body positivity activist
- Keah Brown Author, writer and disability activist
- Rachel Cargle Author, speaker and activist
- Marjon Carlos Journalist, author and public speaker
- Matthew A Cherry Film director, writer and producer
- Michaela Angela Davis Writer, activist and cultural commentator
- Akilah Hughes Writer, comedian, YouTube personality
- Jari Jones Actress, model & LBGTQ activist
- Jasmine Mans Poet and artist
Culture Creators: Influencers, makers, and content curators driving culture today and tomorrow.
- Luvvie Ajayi Author, speaker and podcast host
- Brooke Devard Ozaydinli Podcast host and content creator
- Alexis Feacher Content creator
- Joshua Kissi Entrepreneur specializing in photography and filmmaking
- Devin Norelle Nonbinary model, advocate and writer
- Reyna Noriega Author, artist and educator
- Laurise McMillian Content strategy editor at Refinery29
- Lola Ogunnaike Entertainment journalist
- Candace Reels Founder of the Female Collective
- Karleen Roy Founder of The Vanity Group
Luminous Leaders: Changemakers and entrepreneurs leading and lighting the way.
- Sandrine Charles Co-founder of Black in Fashion Council
- Sharon Chuter Founder and CEO of UOMA Beauty and Pull Up for Change
- Erica Douglas Cosmetic chemist and founding partner of mSEED group
- Char Ellesse Founder of Girls Will Be Boys
- Bethann Hardison Fashion model and advocate
- Aurora James Creative director, activist and founder of Brother Vellies
- Candace Marie Social media consultant and founder of Black in Corporate
- Shirley Raines Founder of nonprofit Beauty2TheStreetz
- Nayamka Roberts-Smith Esthetician, LABeautyologist
- Chrissy Rutherford & Danielle Prescod Brand consultants and founders of 2BG Consulting
Executive Excellency: The bosses of beauty, movers and shakers making an impact in the industry.
- Susan Akkad SVP, local and cultural platforms at Estee Lauder Companies
- Kendra Bracken-Ferguson Founder of BrainTrust
- Tiffani Carter VP Marketing at Thrive Causemetics
- Erica Culpepper General manager at L’Oreal
- Esi Eggleston Bracey EVP and COO of Beauty and Personal Care at Unilever
- Ernest James Founder of Noire Management
- Dana Oliver Senior director of content and communications at StyleSeat
- Aja Robinson Global sales director of Fenty
- Tomi Talabi Communications at Pinterest, co-founder of The Black Beauty Club
- Tristan Walker Founder and CEO of Bevel and Walker and Company Brands
Fearless Founders: Those changing the face of beauty and taking shelves by storm.
- Keenan Beasley Founder and CEO of Suday ll Sunday
- Bea Dixon Founder and CEO of The HoneyPotCo
- Shontay Lundy Founder of Black Girl Sunscreen
- Diarrha N’Diaye-Mbaye Founder and CEO of Ami Cole
- Jamika Martin Founder of ROSEN Skincare
- KJ Miller & Amanda Johnson Co-founders of Mented Cosmetics
- Yve Car Momperousse & Stephane Baptiste Founders of Kreyol Essence
- Ron Robinson Founder and CEO of Beauty Stat Cosmetics
- Monique Rodriguez Founder and CEO of Mielle Organics
- Janell Stephens Founder and CEO of Camille Rose
The Next Gen Muses: Emerging young Black leaders shaking up our world.
- Zandra Cunningham Entrepreneur
- Marley Dias Activist and writer
- Anya Dillard Activist
- Sage Dolan-Sandrino Artist, public speaker and activist
- Jalaiah Harmon Dancer, content creator
- Ziggy Mack-Johnson Stylist and designer
- Maya Penn Entrepreneur, animator and artist
- Andrea Reed Hair content creator
- Haile Thomas Speaker, youth health activist
- Youma Wague Founder, natural hair care
Assistant Editor
Nerisha is the assistant editor at ELLE.com, covering all things beauty and fashion.
This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
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Fashion
Jennifer Lopez Joined Ben Affleck In L.A. With Kids For Thanksgiving
Published
3 years agoon
26 November 2021By
Terry Power
On Wednesday night, Jennifer Lopez arrived in Los Angeles with her 13-year-old twins Max and Emme. The family was likely there to join Lopez’s boyfriend, Ben Affleck, for the Thanksgiving holiday. Lopez recently returned from the much colder climate of British Columbia, Canada, where she was filming her latest project, The Mother.
J. Lo touched down in her private jet wearing a teddy fur coat from Coach’s Autumn/Winter 2019 collection, and a pair of Ugg boots. Classic airplane outfit, celebrity style. Lopez and Affleck originally dated in 2002 and broke up in 2004. Their romance was rekindled earlier this year, soon after Lopez ended her relationship with baseball player Alex Rodriguez. The new couple went official in July, while celebrating Lopez’s 52nd birthday abroad.
Affleck’s most recent relationship with Ana de Armas ended in January after about a year together. He had divorced ex-wife Jennifer Garner in 2015 after being married for almost a decade. Garner and Affleck had three daughters, Violet, Seraphina, and Sam.
Before traveling back to the U.S., Lopez posted a story to Instagram Reels about how grateful she was to be headed home.
“Hey everybody, it’s my last day here shooting on The Mother out in Smithers in the snow, it’s been beautiful, but tonight I’m on my way home,” she said, as she walked through the wild landscape in a black coat and beanie.
“I’m so excited for Thanksgiving! I hope everybody has an amazing weekend with their families and their loved ones, there’s so much to be grateful for this year. I’m on my way!”
This is the first major holiday of the year since Lopez and Affleck reunited, so it’s likely to be a big one for both families.
This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
Fashion
Everlane’s Black Friday Sale is Packed With Winter Essentials
Published
3 years agoon
26 November 2021By
Terry Power
Courtesy
This is not a drill: Everlane just kicked off its Black Friday sale. Now through Monday, November 29, the direct-to-consumer brand is offering 20 to 40% off its cozy sweaters, minimalist activewear, and popular jeans. If you’re not super familiar with Everlane, let me spell it out for you: this is a big deal.
The e-tailer might be known for making sustainable, ethically made clothes and accessories at a fair, affordable price, but Everlane rarely has sales beyond its Choose What You Pay section. So, if you want to stock up on cute basics for less, now’s your time to shop.
And, in true Everlane fashion, the brand is taking this opportunity to give back. Everlane is partnering with Rodale Institute and help U.S. farmers transition their farmland to regenerative organic—and donating $15 per order to the cause. A great sale that gives back? I’m sold.
But, hurry! These deals are going to sell out fast, so you won’t want to waste any time filling your e-cart.
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1
The Cloud Turtleneck
$150 $105 (30% off)
Sweater weather is officially here, so why not pick up a few fresh layers? This turtleneck is the S’s: snuggly, stylish, and on sale.
2
The Authentic Stretch High-Rise Skinny Jeans
everlane
$78 $58 (25% off)
Looking for a great pair of jeans, minus the markup? Everlane’s classic skinny style is not only super stretchy, but it’ll look good with everything from chunky sweaters to silky blouses.
3
The ReNew Teddy Slippers
everlane
$65 $39 (40% off)
Why limit the shearling trend to the upper half of your body? These plush slippers will give even your most worn-in sweats a stylish edge.
4
The Chunky Cardigan
everlane
$110 $77 (30% off)
Sure, this may not be the cardigan Taylor Swift was talking about. But, with an exaggerated collar and ribbed finish, this style would definitely score top marks from the singer herself.
5
The Canvas Utility Boots
everlane
$115 $59 (40% off)
Brave the cold weather in style with Everlane’s chic boots. The canvas uppers and thick sole make these an ideal, all-weather option.
6
The Lofty-Knit Henley
everlane
$150 $105 (30% off)
Made with a nubby blend of merino wool, alpaca, and recycled nylon, this henley is perfect for a cozy night in, yet stylish enough to wear in public.
7
The Perform Bike Shorts
everlane
$45 $22 (51% off)
No, you can never have too many stretchy pants. Everlane’s bike shorts ooze major Lady Di vibes — for under $25, no less.
8
The ReLeather Court Sneakers
everlane
$110 $66 (40% off)
Made with recycled leather, these refresh sneakers will serve up major curb appeal — and Mother Nature’s seal of approval.
9
The Field Dress
everlane
$100 $60 (40% off)
Found: a fun, flouncy frock you can wear year-round. For a wintry take, pair with opaque tights and your favorite chunky boots.
10
The Cozy-Stretch Wide-Leg Sweatpants
everlane
$150 $75 (50% off)
With a straight-legged silhouette and wool material, it’s safe to say these are the chicest sweatpants we’ve ever seen. To sweeten an already enticing offer, this pair is half off.
11
The Organic Cotton Flannel Popover
$80 $56 (30% off)
Everlane reimagined the traditional flannel with a cropped silhouette, voluminous sleeves, and a slew of minimalist colors.
12
The Studio Bag
everlane
$275 $192 (30% off)
Large enough to fit all your essentials, but not too big that it’ll weigh you down, Everlane’s Studio Bag is the perfect everyday purse.
13
The ReNew Long Liner
everlane
$158 $118 (25% off)
House Stark was right: winter really is coming. Made with recycled materials, this liner is a great layering piece that’s considerably chicer than the yesteryear’s Michelin Man-worthy parkas.
14
The Felted Merino Beanie
everlane
$50 $30 (40% off)
All set on clothes? Pick up this cheery beanie, which is 40% off its original price.
Kelsey Mulvey is a freelance lifestyle journalist, who covers shopping and deals for Marie Claire, Women’s Health, and Men’s Health, among others.
This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
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Fashion
29 Winter Fragrances That Exude Main Character Energy
Published
3 years agoon
26 November 2021By
Terry Power
29 Winter Fragrances That Exude Main Character Energy