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Ulta Beauty’s Latest Initiative Highlights the Most Influential Voices in Beauty

Published

3 years ago

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Ulta Beauty's Latest Initiative Highlights the Most Influential Voices in Beauty


In the past year, the words “diversity,” “commitment,” “inclusion,” have been thrown around the beauty industry so much—spawned by protests calling for justice for the deaths of countless Black lives, including Breonna Taylor and George Floyd—it likely elicits an eye roll each time a company employs the terms for a campaign or announcement. The racial injustices happening outside the industry held up a mirror to the injustices within the beauty space, namely the dearth of opportunities for Black founders and shelf space of Black-owned brands. Companies sang the same diversity tune but fell flat when it was time to take center stage to back up their words with actions. But there were a few exceptions. Enter: Ulta Beauty Muse.

Announced in February of this year, Ulta Beauty’s MUSE campaign is the beauty behemoth’s answer to its customers’ concerns about Black representation in its stores.

“With any DE&I initiative, we begin by opening the work with mindfulness around our blind spots as humans, deeper dive into guest insights, and an audit of the landscape and industry gaps. This allows us to better understand how we can make meaningful change without being insensitive,” Karla Davis, VP of Integrated Marketing at Ulta Beauty, tells ELLE.com. The company committed to an ambitious plan to consistently celebrate underrepresented brands within the industry, using MUSE as a platform to address the issues in the beauty space by dedicating “time, space, and resources to these important voices.”

Ulta Beauty’s MUSE—which stands for Magnify, Uplift, Support, Empower—will dole out $25 million in 2021 that will primarily focus on amplifying brands and expanding the Black-owned brands in their assortment. Among the company’s ambitious rollout plan comes its latest move—MUSE 100, a celebration of the most influential and impactful voices in beauty—launching today, September 22.

“We proudly debuted MUSE: Magnify, Uplift, Support, Empower, to celebrate, honor, and amplify Black voices in beauty and it lets us shine a light on bold, brilliant and beautiful Black people who have defied and defined limits. To me, a MUSE is an inspirational person who uses their voice to fuel their passion. They motivate, they drive change, they are fearless in their pursuit and strong in their conviction,” says Davis. “We are celebrating 100 inspiring Black voices in beauty. Debuting the MUSE 100 allows us to give these inspiring people a greater platform to reach and inspire more people and to continue impacting and influencing this industry.” With the launch of MUSE 100, Davis, who spearheads the initiative, says this isn’t just an opportunity but also “an obligation to help drive change in the industry and the world.”

To help narrow the list down to 100 honorees, Davis enlisted a group of tastemakers from each corner of the beauty industry who continue to support, uplift, and influence their communities through their respective work, including Ulta DE&I advisor Tracee Ellis Ross, Cosmopolitan’s beauty director Julee Wilson, co-founder of Melanin Haircare Whitney White and celebrity stylist Mecca James Williams. “The MUSE 100 recognizes a variety of merits including vision, leadership, and the ability to stimulate change, uphold values and champion inclusivity,” Davis adds.

Each honoree falls into 10 different categories: Makeup Magicians, Hair Raisers, Well Makers, Fearless Founders, Story Shifters, Luminous Leaders, Executive Excellency, Culture Creators, Style Setters, and Next Gen. Not only will they be featured on Ulta Beauty’s MUSE 100 website and socials, but honorees will be awarded a $10,000 grant to help support their mission and impact.

See the full list of Ulta Beauty MUSE 100 honorees below.

Makeup Magicians: Those making the world more beautiful – artists and innovators in makeup.

    Hair Raisers: Stylists and influencers changing the hair game one lock, braid, twist at a time.

      Style Setters: Icons and trendsetters in in the fashion space.

        Well Makers: Leaders and founders celebrating the beauty of wellness and mental health.

          Story Shifters: Those telling the stories of Black beauty.

            Culture Creators: Influencers, makers, and content curators driving culture today and tomorrow.

              Luminous Leaders: Changemakers and entrepreneurs leading and lighting the way.

                Executive Excellency: The bosses of beauty, movers and shakers making an impact in the industry.

                  Fearless Founders: Those changing the face of beauty and taking shelves by storm.

                    The Next Gen Muses: Emerging young Black leaders shaking up our world.

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Jennifer Lopez Joined Ben Affleck In L.A. With Kids For Thanksgiving

Published

2 years ago

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26 November 2021

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Jennifer Lopez Joined Ben Affleck In L.A. With Kids For Thanksgiving


On Wednesday night, Jennifer Lopez arrived in Los Angeles with her 13-year-old twins Max and Emme. The family was likely there to join Lopez’s boyfriend, Ben Affleck, for the Thanksgiving holiday. Lopez recently returned from the much colder climate of British Columbia, Canada, where she was filming her latest project, The Mother.

J. Lo touched down in her private jet wearing a teddy fur coat from Coach’s Autumn/Winter 2019 collection, and a pair of Ugg boots. Classic airplane outfit, celebrity style. Lopez and Affleck originally dated in 2002 and broke up in 2004. Their romance was rekindled earlier this year, soon after Lopez ended her relationship with baseball player Alex Rodriguez. The new couple went official in July, while celebrating Lopez’s 52nd birthday abroad.

Affleck’s most recent relationship with Ana de Armas ended in January after about a year together. He had divorced ex-wife Jennifer Garner in 2015 after being married for almost a decade. Garner and Affleck had three daughters, Violet, Seraphina, and Sam.

Before traveling back to the U.S., Lopez posted a story to Instagram Reels about how grateful she was to be headed home.

“Hey everybody, it’s my last day here shooting on The Mother out in Smithers in the snow, it’s been beautiful, but tonight I’m on my way home,” she said, as she walked through the wild landscape in a black coat and beanie.

“I’m so excited for Thanksgiving! I hope everybody has an amazing weekend with their families and their loved ones, there’s so much to be grateful for this year. I’m on my way!”

This is the first major holiday of the year since Lopez and Affleck reunited, so it’s likely to be a big one for both families.

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Everlane’s Black Friday Sale is Packed With Winter Essentials

Published

2 years ago

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26 November 2021

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everlane


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This is not a drill: Everlane just kicked off its Black Friday sale. Now through Monday, November 29, the direct-to-consumer brand is offering 20 to 40% off its cozy sweaters, minimalist activewear, and popular jeans. If you’re not super familiar with Everlane, let me spell it out for you: this is a big deal.

The e-tailer might be known for making sustainable, ethically made clothes and accessories at a fair, affordable price, but Everlane rarely has sales beyond its Choose What You Pay section. So, if you want to stock up on cute basics for less, now’s your time to shop.

And, in true Everlane fashion, the brand is taking this opportunity to give back. Everlane is partnering with Rodale Institute and help U.S. farmers transition their farmland to regenerative organic—and donating $15 per order to the cause. A great sale that gives back? I’m sold.

But, hurry! These deals are going to sell out fast, so you won’t want to waste any time filling your e-cart.

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1

The Cloud Turtleneck

$150 $105 (30% off)

Sweater weather is officially here, so why not pick up a few fresh layers? This turtleneck is the S’s: snuggly, stylish, and on sale. 

2

The Authentic Stretch High-Rise Skinny Jeans

everlane

$78 $58 (25% off)

Looking for a great pair of jeans, minus the markup? Everlane’s classic skinny style is not only super stretchy, but it’ll look good with everything from chunky sweaters to silky blouses.

3

The ReNew Teddy Slippers

everlane

$65 $39 (40% off)

Why limit the shearling trend to the upper half of your body? These plush slippers will give even your most worn-in sweats a stylish edge.

4

The Chunky Cardigan

everlane

$110 $77 (30% off)

Sure, this may not be the cardigan Taylor Swift was talking about. But, with an exaggerated collar and ribbed finish, this style would definitely score top marks from the singer herself. 

5

The Canvas Utility Boots

everlane

$115 $59 (40% off)

Brave the cold weather in style with Everlane’s chic boots. The canvas uppers and thick sole make these an ideal, all-weather option.

6

The Lofty-Knit Henley

everlane

$150 $105 (30% off)

Made with a nubby blend of merino wool, alpaca, and recycled nylon, this henley is perfect for a cozy night in, yet stylish enough to wear in public.

7

The Perform Bike Shorts

everlane

$45 $22 (51% off)

No, you can never have too many stretchy pants. Everlane’s bike shorts ooze major Lady Di vibes — for under $25, no less.

8

The ReLeather Court Sneakers

everlane

$110 $66 (40% off)

Made with recycled leather, these refresh sneakers will serve up major curb appeal — and Mother Nature’s seal of approval. 

9

The Field Dress

everlane

$100 $60 (40% off)

Found: a fun, flouncy frock you can wear year-round. For a wintry take, pair with opaque tights and your favorite chunky boots.

10

The Cozy-Stretch Wide-Leg Sweatpants

everlane

$150 $75 (50% off)

With a straight-legged silhouette and wool material, it’s safe to say these are the chicest sweatpants we’ve ever seen. To sweeten an already enticing offer, this pair is half off.

11

The Organic Cotton Flannel Popover

$80 $56 (30% off)

Everlane reimagined the traditional flannel with a cropped silhouette, voluminous sleeves, and a slew of minimalist colors.

12

The Studio Bag

everlane

$275 $192 (30% off)

Large enough to fit all your essentials, but not too big that it’ll weigh you down, Everlane’s Studio Bag is the perfect everyday purse.

13

The ReNew Long Liner

everlane

$158 $118 (25% off)

House Stark was right: winter really is coming. Made with recycled materials, this liner is a great layering piece that’s considerably chicer than the yesteryear’s Michelin Man-worthy parkas.

14

The Felted Merino Beanie

everlane

$50 $30 (40% off)

All set on clothes? Pick up this cheery beanie, which is 40% off its original price.

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29 Winter Fragrances That Exude Main Character Energy

Published

2 years ago

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26 November 2021

By

29 Winter Fragrances That Exude Main Character Energy



29 Winter Fragrances That Exude Main Character Energy

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