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Why Busch Is the Easy-Drinking Beer of the Outdoors

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Mike Bezemek busch


Tastes change with time. Long ago, warm brew was the norm. Men preferred beaver felt hats. And naming a baseball stadium after a beer was considered taboo—at least according to Major League Baseball in the mid-20th century.

Like a lot of outdoor heroes, Busch beer has the type of origin story that deserves being told around a campfire. The year was 1953. Dwight Eisenhower was the new guy in the White House, and the Cold War had been festering for six years.

Over in St. Louis, August Anheuser “Gussie” Busch was the president and CEO of the Anheuser-Busch Brewing Company. When A-B purchased the St. Louis Cardinals, the brewery became a part of America’s favorite outdoor pastime. For marketing purposes, Gussie wanted to rename Sportsman’s Park after the company’s flagship brew: Budweiser Stadium. But the choice was rejected by the MLB commissioner who had reservations about naming a baseball stadium after a brand of beer. So, Gussie named Busch Stadium after himself.

With the stadium coined, Gussie continued his dominion, bestowing the last name upon his brewery’s newest beer: Busch Bavarian. Following its 1955 launch, A-B carried the German demonym for 24 years, finally dropping it in 1979—Gussie getting the last laugh with his namesake Busch Beer.

In the decades since, Busch has kept expanding beyond the ballpark and increasingly been associated with more and more outdoor pastimes. Most iterations of the label have featured snow-capped mountains, and a series of promotional campaigns revolve around causes intended to appeal to outdoor enthusiasts.

Mike Bezemek

Busch is a sponsor of Ducks Unlimited, a private waterfowl and wetlands conservation and hunting organization. Busch has organized elaborate fundraiser campaigns for the National Forest Foundation, the official nonprofit partner of the U.S. Forest Service. Recently, Busch offered a rebate program based upon how many inches of snow fell in your home state over the winter. And, sometimes, Busch just pays random farmers to advertise on their barns.

An American-style light lager, Busch is made with a proprietary blend of barley, rice, and hops. In what was probably just an oversight, Busch’s recipe was not among those trade secrets allegedly stolen in 2019. Another secret to Busch’s success? Its easy drinkability, with the flavor commonly described as mildly malted barley with a hint of hops.

Compared with other macrobrews, Busch has particularly slim stats: 4.3 percent alcohol by volume and 114 calories. Meanwhile, Budweiser has 5 percent ABV and 145 calories. Certainly, Busch’s extra-light credentials make it an ideal beer for active outdoor enthusiasts, and especially those who exert themselves at high elevation.

Throughout its existence, Busch Beer has had A LOT of slogans. And many of these slogans make claims about what the beer supposedly tastes like. (For whatever reason, the comparisons are often more about the outdoors than the taste.)

In the early years, the brewery said Busch is “Clear and Bright as Mountain Air.” Then, in 2006, when the beer was first released in camouflaged cans, it was “Cold as a Mountain Stream.” And these days, it’s called “The Sound of Refreshment.” A sound, perhaps, which can fill the biggest of mountain meadows: “Booooooosh.”

Whatever Busch tastes like, one thing is clear: Busch is the easy-drinking beer of the great outdoors.

 

 

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10 Best Porters to Drink Right Now

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A bottle of Deschutes Black Butte Porter




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Best Time-Under-Tension Workout for Total-Body Strength

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Barbell Back Squat


The key to 360-degree muscle: 90-degree eccentric isometrics. It might seem like we’re throwing a lot of geometry at you, but the concept behind time under tension (TUT) is simple, says Joel Seedman, PhD, owner of Advanced Human Performance: “Perform the lowering phase of a movement in a slow, controlled fashion, usually 3 to 5 seconds; pause in the stretched position, typically around 90 degrees; then perform the lifting phase in a powerful yet controlled fashion.” Believe us, a time-under-tension workout can humble even seasoned lifters…Eccentric isometrics are like the pressure cooker of training.

“Rather than mindlessly performing slow-tempo reps, you’re using the increased time under tension as a means to fine-tune your body mechanics and alignment, which requires more mental engagement and focus,” Seedman adds.

If you want to forge functional muscle mass and strength while simultaneously bulletproofing the joints and connective tissue, give this 10-move, full-body eccentric isometrics workout a go.

Directions

Perform the following moves as 90-degree eccentric isometrics following the above protocol. Use heavy weight, but not at the detriment of proper form. Rest 60 to 90 seconds between sets and 2 minutes between circuits. Perform once every 2 to 4 days for optimal results.

Best Time-Under-Tension Workout for Total-Body Strength

Circuit 1

Marius Bugge

A. Barbell Back Squat

Set a squat rack up with heavy weight, then grasp bar and step under it. Squeeze shoulder blades together, then stand to unrack bar and step back with feet shoulder-width apart. Inhale, hinge at hips and slowly bend knees to 90 degrees. Pause, keeping natural arch in low back, then extend through hips to powerfully stand. 3 x 4-6 reps

Athletic man wearing gray T-shirt and maroon shorts renegade row
Marius Bugge

B. Renegade Row

Start in the top position of a pushup with hands shoulder-width apart on moderate-to-heavy dumbbells (shown). Explosively drive right elbow back to row dumbbell toward ribs while balancing on opposite hand and feet. Pause, then slowly lower weight, stopping a few inches above floor. Switch sides after all reps are done. 3 x 5 reps each side

Circuit 2

Athletic man wearing gray T-shirt and maroon shorts doing renegade row Dumbbell Bentover Row in gym
Marius Bugge

A. Dumbbell Bentover Row

Stand with feet hip-width apart, holding two moderate-to-heavy dumbbells in front of thighs, palms facing you. Push hips back and hinge torso forward so it’s nearly parallel to floor, soft bend in knees. Dumbbells should be near shins. Drive elbows back to row weights toward ribs. Pause, then slowly lower down for 3 to 5 seconds. 3 x 4-5 reps

Athletic man wearing gray T-shirt and maroon shorts doing Incline Dumbbell Chest Press with Legs Raised 
Marius Bugge

B. Incline Dumbbell Chest Press with Legs Raised 

Set an adjustable bench to a 30- to 45-degree angle and lie back with dumbbells in either hand. Engage core and lift legs off floor, flexing feet. Press weights overhead, palms in. Slowly lower to 90 degrees, staying tight and compact. Pause, then drive weights up directly over chest. 3 x 4-5 reps

Circuit 3

Athletic man wearing gray T-shirt and maroon shorts doing Dumbbell Bulgarian Squat
Marius Bugge

A. Dumbbell Bulgarian Squat

Stand lunge-length in front of a flat bench, holding heavy dumbbells in each hand by your sides, palms facing in. Rest the ball on top (shoe’s laces) of your right foot behind you on the bench. Slowly lower your body until your front thigh is parallel to the floor. Pause, then drive through your heel to stand. Switch sides after all reps are complete. 2 x 3-4 reps each side

Athletic man wearing gray T-shirt and maroon shorts doing Single-leg Romanian Deadlift
Marius Bugge

B. Single-leg Romanian Deadlift

Stand with feet hip-width apart holding dumbbells or kettlebells. Drive right leg up, foot flexed, knee aligned with hip, making a 90-degree angle. Hinge at hips as you slowly lever your torso toward floor, lowering weights and driving right leg back for counterbalance. Hold, then squeeze glutes to reverse. 2 x 3-4 reps each side

Circuit 4

Athletic man wearing gray T-shirt and maroon shorts doing pullup
Marius Bugge

A. Pullup

Hang from a pullup bar using an overhand grip with legs extended and feet flexed. Engage lats and draw shoulders down your back, then pull yourself up until chin is higher than hands. Pause at the top, then slowly lower. Pause at bottom, then reset before your next rep. 2-3 x 4-5 reps

Athletic man wearing gray T-shirt and maroon shorts doing Kneeling Overhead Barbell Press
Marius Bugge

B. Kneeling Overhead Barbell Press

Hold a bar with moderate-to-heavy load at shoulder level with forearms perpendicular to floor. Kneel at end of bench with feet flexed to grip edge for support. Inhale, engage your core and glutes, then press the bar overhead, pushing your head forward so it passes your face, exhaling at the top.
Slowly lower until elbows are at 90 degrees, then hold to maintain tension. Begin your next rep from here. 2-3 x 4-5 reps

Circuit 5

A. Dumbbell Pushup

Place hands on dumbbells (this provides greater range of motion) at shoulder width and feet wider than shoulder width with just toes touching the ground. Keep head neutral and hips high to increase tension on core, chest and tris and reduce stress on spine. Slowly lower to the floor. Stop
once elbows hit 90 degrees, pause, then push up to start. 1-2 x 6-8 reps

B. Biceps Curl

Stand with feet hip-width apart with moderate-to-heavy dumbbells in each hand hanging by sides. Engage biceps to curl the weights up, keeping upper arms still. Pause at the top, then lower slowly. Don’t let arms drop all the way down to keep greater time under tension on biceps. 1-2 x 6-8 reps


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The Best Jump Ropes for a Killer Cardio Workout

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The Best Jump Ropes for a Killer Cardio Workout




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