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Would You Rent Your Favorite Bag for Serious Cash?

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violet gross


There’s a moment in Sex and the City when Carrie Bradshaw realizes she has $40,000 worth of shoes in her closet and no actual savings account. “I will literally be the old lady who lived in her shoes,” she laments, staring at the wreckage of beauty and waste. Violet Gross recalls similar awakenings—and subsequent panic attacks—from many of her friends, and even in her own life.

“I know so many of us had moments, even before the pandemic, when we were staring at our clothes thinking, ‘I just don’t need as much in my closet anymore,” says Gross, the founder of peer-to-peer fashion rental platform Tulerie. “How could I have better spent this money than on clothes? Could I have taken a vacation, bought a bigger apartment even? And what is the point of all this ‘stuff’ if it’s just sitting here?”

Violet Gross

Eric Striffler

simone rocha rental

Tulerie’s current hot piece, a Simone Rocha skirt 

Violet Gross

Like any fashion fan with a WiFi connection, Gross knew all about resale platforms, and sometimes used them herself. But resale didn’t account for the designer pieces Gross truly loved, yet didn’t wear that often—even though she still wanted to keep them. Meanwhile, companies that rented clothes from an anonymous warehouse were cleaning up: Rent the Runway, with its millions of cocktail dress options, and its partnerships with hotels and designers. Nuuly, which allows members to Penny Lane cosplay in ‘70s flares and antique lace tops. But Gross wanted Tulerie—a relative newbie in the rental game—to skip the offerings of a giant corporate closet, instead borrowing and loaning pieces from cool women around the world, and making both cash and connections by doing it.

“For the first part of my career, I worked in the luxury auto industry,” says Gross, who handled the books for Bentley to pay for business school at Northwestern. “I had two main things to deal with. The first was, I was often the only woman in a room full of machismo men… I learned how to stand up for myself; I learned how to work with guts and come fully prepared. The second problem I had to handle was an industry one: People would turn their cars around the same way people would turn around their wardrobes… They’d want the newest one, the fastest one, and they’d be very informed whenever something new came out… At the same time, luxury consumers would talk about switching to electric, or hybrid vehicles, because they knew it was better for the planet and it was cool, and they wanted to make the switch early. We had to figure out how to lean into that… And I realized, ‘Wait, I’m borrowing this super amazing Chanel jacket from someone, and I’m taking it for a spin the way somebody would take a really incredible car for a spin. And by sharing it, there’s way less waste, but there’s still this ultimate feeling of luxury.’”

“We talk about the circular fashion world, and sharing is naturally a part of that.”

Gross knew the idea of renting from someone else’s closet could be… well… gross. “There’s a fear around sharing clothes that I find really interesting, because dry cleaning exists!” she exclaims. “When you go to a luxury hotel, are you bringing your own sheets with you? Or are you going to sleep in a bed that other people have slept in, but then they’ve washed the sheets?” In fact, The Wall Street Journal compared Tulerie’s model to Airbnb, specifically because of its house-or-Hermès parallels. But Gross went a step further than the travel company—or any company, really. Besides rigorous cleaning protocols, she requires a personal FaceTime meeting with potential lenders and borrowers to ensure the process is totally transparent, and feels more like a group chat of style addicts than a faceless, expensive swap meet. Does it feel like a first date, I wonder?

“Yes, it’s a little awkward at first, but it’s so fun,” Gross says. “We’ve heard about all of these vacations that people have been on… Someone was going to Venice for Alta Moda and needed a dress. Someone was going to Paris and wanted to look amazing. People post questions on the site about what to wear to certain events. We’ve really created a network of friends in fashion.” She notes recent in-demand pieces have been a Simone Rocha mesh skirt, multiple Zimmermann dresses, and of course, the all-important Chanel bags that never go out of style.

“We talk about the circular fashion world, and sharing is naturally a part of that,” Gross adds. “We also try to be really vocal about using greener dry cleaners—you have to search, but they’re there!—and the importance of taking care of your pieces to begin with. You know, we’re all taught to think about ‘investment bags’ and ‘investment coats,’ but I’ll tell you my most worthwhile investment: cedar blocks. You throw them in your closet, moths won’t touch your clothes, and your favorite outfits last so much longer.”

Gross has recently returned from Paris Fashion Week—“I go as a fan and as a client of some of the designers,” she says—and mentions how circularity was put on blast at Louis Vuitton, where members of the global rights group Extinction Rebellion crashed the catwalk with signs denouncing mass consumption and waste. “I thought [the activist] had a point about overconsumption, and how overproduction is what’s going to kill the planet,” she explains. “But I also know women were looking at many runways—that Louis Vuitton runway for sure—searching for things they want to have for a long time, and not just for one season… Something going down a runway can’t be the reason you buy something. There needs to be a real purpose behind the purchase.”

And when you can’t quite bring yourself to smash the “buy” button on a hot new bag or impulse dress? “Borrow it!” Gross says. “Borrow it or share it.” After all, sharing is caring… and Gross’s arsenal of designer pieces are very easy to care about.

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Fashion

Jennifer Lopez Joined Ben Affleck In L.A. With Kids For Thanksgiving

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Jennifer Lopez Joined Ben Affleck In L.A. With Kids For Thanksgiving


On Wednesday night, Jennifer Lopez arrived in Los Angeles with her 13-year-old twins Max and Emme. The family was likely there to join Lopez’s boyfriend, Ben Affleck, for the Thanksgiving holiday. Lopez recently returned from the much colder climate of British Columbia, Canada, where she was filming her latest project, The Mother.

J. Lo touched down in her private jet wearing a teddy fur coat from Coach’s Autumn/Winter 2019 collection, and a pair of Ugg boots. Classic airplane outfit, celebrity style. Lopez and Affleck originally dated in 2002 and broke up in 2004. Their romance was rekindled earlier this year, soon after Lopez ended her relationship with baseball player Alex Rodriguez. The new couple went official in July, while celebrating Lopez’s 52nd birthday abroad.

Affleck’s most recent relationship with Ana de Armas ended in January after about a year together. He had divorced ex-wife Jennifer Garner in 2015 after being married for almost a decade. Garner and Affleck had three daughters, Violet, Seraphina, and Sam.

Before traveling back to the U.S., Lopez posted a story to Instagram Reels about how grateful she was to be headed home.

“Hey everybody, it’s my last day here shooting on The Mother out in Smithers in the snow, it’s been beautiful, but tonight I’m on my way home,” she said, as she walked through the wild landscape in a black coat and beanie.

“I’m so excited for Thanksgiving! I hope everybody has an amazing weekend with their families and their loved ones, there’s so much to be grateful for this year. I’m on my way!”

This is the first major holiday of the year since Lopez and Affleck reunited, so it’s likely to be a big one for both families.

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Everlane’s Black Friday Sale is Packed With Winter Essentials

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This is not a drill: Everlane just kicked off its Black Friday sale. Now through Monday, November 29, the direct-to-consumer brand is offering 20 to 40% off its cozy sweaters, minimalist activewear, and popular jeans. If you’re not super familiar with Everlane, let me spell it out for you: this is a big deal.

The e-tailer might be known for making sustainable, ethically made clothes and accessories at a fair, affordable price, but Everlane rarely has sales beyond its Choose What You Pay section. So, if you want to stock up on cute basics for less, now’s your time to shop.

And, in true Everlane fashion, the brand is taking this opportunity to give back. Everlane is partnering with Rodale Institute and help U.S. farmers transition their farmland to regenerative organic—and donating $15 per order to the cause. A great sale that gives back? I’m sold.

But, hurry! These deals are going to sell out fast, so you won’t want to waste any time filling your e-cart.

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1

The Cloud Turtleneck

$150 $105 (30% off)

Sweater weather is officially here, so why not pick up a few fresh layers? This turtleneck is the S’s: snuggly, stylish, and on sale. 

2

The Authentic Stretch High-Rise Skinny Jeans

everlane

$78 $58 (25% off)

Looking for a great pair of jeans, minus the markup? Everlane’s classic skinny style is not only super stretchy, but it’ll look good with everything from chunky sweaters to silky blouses.

3

The ReNew Teddy Slippers

everlane

$65 $39 (40% off)

Why limit the shearling trend to the upper half of your body? These plush slippers will give even your most worn-in sweats a stylish edge.

4

The Chunky Cardigan

everlane

$110 $77 (30% off)

Sure, this may not be the cardigan Taylor Swift was talking about. But, with an exaggerated collar and ribbed finish, this style would definitely score top marks from the singer herself. 

5

The Canvas Utility Boots

everlane

$115 $59 (40% off)

Brave the cold weather in style with Everlane’s chic boots. The canvas uppers and thick sole make these an ideal, all-weather option.

6

The Lofty-Knit Henley

everlane

$150 $105 (30% off)

Made with a nubby blend of merino wool, alpaca, and recycled nylon, this henley is perfect for a cozy night in, yet stylish enough to wear in public.

7

The Perform Bike Shorts

everlane

$45 $22 (51% off)

No, you can never have too many stretchy pants. Everlane’s bike shorts ooze major Lady Di vibes — for under $25, no less.

8

The ReLeather Court Sneakers

everlane

$110 $66 (40% off)

Made with recycled leather, these refresh sneakers will serve up major curb appeal — and Mother Nature’s seal of approval. 

9

The Field Dress

everlane

$100 $60 (40% off)

Found: a fun, flouncy frock you can wear year-round. For a wintry take, pair with opaque tights and your favorite chunky boots.

10

The Cozy-Stretch Wide-Leg Sweatpants

everlane

$150 $75 (50% off)

With a straight-legged silhouette and wool material, it’s safe to say these are the chicest sweatpants we’ve ever seen. To sweeten an already enticing offer, this pair is half off.

11

The Organic Cotton Flannel Popover

$80 $56 (30% off)

Everlane reimagined the traditional flannel with a cropped silhouette, voluminous sleeves, and a slew of minimalist colors.

12

The Studio Bag

everlane

$275 $192 (30% off)

Large enough to fit all your essentials, but not too big that it’ll weigh you down, Everlane’s Studio Bag is the perfect everyday purse.

13

The ReNew Long Liner

everlane

$158 $118 (25% off)

House Stark was right: winter really is coming. Made with recycled materials, this liner is a great layering piece that’s considerably chicer than the yesteryear’s Michelin Man-worthy parkas.

14

The Felted Merino Beanie

everlane

$50 $30 (40% off)

All set on clothes? Pick up this cheery beanie, which is 40% off its original price.

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Fashion

29 Winter Fragrances That Exude Main Character Energy

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29 Winter Fragrances That Exude Main Character Energy



29 Winter Fragrances That Exude Main Character Energy

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