Fashion
You Can Finally Shop the Brock Collection x H&M Collaboration
If there were such thing as “easing back into normal life post-pandemic” couture, Brock Collection might have unearthed it. The LA-based luxury women’s brand, known for its breezy designs that blend effortlessness with an edge and make opulence unpretentious, teamed up with H&M for a new womenswear collection, which officially launched in the U.S. on June 24, shoppable just in time for summer.
Anticipating that a return to the days of dressing up might be a painful process after more than a year in quarantine, designers Laura Vassar and Kristopher Brock curated pieces that could pull double duty, transferring from couch to city streets without the need for a dressing room. The result is a romantic, unobtrusive set, tailor-made for H&M’s mass-market approach to fashion. Combining vintage-inspired florals with bright blue denim and chunky gold jewelry, the 33 piece-collection doesn’t balk in the face of convention, nor does it intimidate. For those first wary steps back to Sunday brunches in an actual restaurant, it’s about as ideal as it gets.
“We’re thrilled to be collaborating with Brock Collection, who are well-known for their luxe craftsmanship, impeccable fits and structures, and have quite the celebrity following,” says Maria Östblom, Head of Design at H&M. “But there’s also beauty in the fact that their designs always feel down-to-earth, thoughtful and easy to wear — I believe that’s the key to their success. We want to celebrate romance and make it accessible to the many.”
The collection includes sbishop-sleeved sundresses, crop tops and blouses; denim, chic pillowy bags, pointy-toed slides, and more. The colors come in a range of cool tones, mainly florals in blues and pinks with the occasional shock of black, and pricing is distinctly affordable, ranging from $12.99 for accessories to $49.99 for apparel.
Brock Collection/H&M
In line with H&M’s commitment to ending the trend of wasteful fast fashion, all articles in the Brock Collection are made from sustainable materials. Developed from organic linen, organic cotton, recycled cotton, recycled polyester and Tencel Lyocell, the garments come in a sizes XXS-XXL and form a flattering, gentle silhouette. With these sweet, subtle pieces, stepping out of sweatpants and back onto the runway—at home or outside—feels a lot less like a chore.
Shop Brock Collection x H&M
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