When Brazilian-born fashion designer Francisco Costa (Calvin Klein, Gucci) retired from designing, he returned to his homeland—and visited the rainforest for the first time in his life. There, he met with the Yawanawá tribe, which planted the seed for Costa Brazil, a skincare brand inspired by the natural beauty and strength of the rainforest. 

Our pick: The secret ingredient in this fast-absorbing body oil is kaya—it’s rich in selenium, vitamin E, and magnesium to not only hydrate skin, but help even tone and texture. 

ELLE’s September cover queen Selena Gomez has her own makeup line, Rare Beauty, and we’re fans. Focused on shattering the unrealistic standards that surround the beauty industry, Gomez established the Rare Beauty Mental Health Council and the Rare Impact Fund, which has set a goal of raising $100 million over the next 10 years to help address the gaps in mental health services for underserved communities.

Our pick: Featherlight but richly pigmented, this whipped air cream comes in 12 pretty shades with equally pretty names.

Celebrity esthetician Joanna Vargas knows not everybody can visit her Manhattan salon for a skin-changing facial, so she created a equally efficacious products for you to try at home. 

Our pick: This is your post-party all night, about to walk down the aisle skin savior. These bamboo sheet masks are mega-hydrating to give you glowing skin in just 15 minutes.  (Bonus: There’s enough potent goop inside to use at least twice!) 

Mexican-American Sandra Velasquez found inspiration in the universality of the nopal cactus (it’s edible, super-hydrating, and can even be woven into fabrics), which grew in her backyard growing up. Nopalera’s products (hand soaps, scrubs, and moisture bars) are all palm oil-free, vegan, and gorgeously giftable. 

Our pick: Jasmine oil gives this baby-pink soap a gorgeous, tropical scent. And the fluffy lather will leave your skin feeling clean but not stripped. 

Diagnosed with traction alopecia, Lulu Cordero sought refuge and a solution in the Afro-Dominicana beauty secrets of her family. Her curls and edges bounced back, and she founded Bomba Curls to share the love. 

Our pick: It’s “forbidden” because Cordero can’t tell you the secret potion that makes this oil so amazing for hair. What we can tell you: pure coffee seed and castor oil hydrates the scalp and adds shine to all hair types. 

Jessica Alba’s company, Honest, has democratized “clean” everything—cleaning supplies, baby diapers, and beauty products—for the masses. The Honest Beauty collection is filled with efficacious products for those who are cautious about what’s on an ingredient list (the brand’s No List has more than 2,500 chemicals and materials on it). 

Our pick: This mascara works just like your tried-and-true department store favorite: holding inky-black lashes at attention until bedtime. It washes off easy, too. 

Beauty brand veteran Sonsoles Gonzalez’s 25-year career revealed a major white space in the industry: a haircare brand that addressed the changes that come with aging. She (along with a team whose resumes include MIT and Procter & Gamble) developed each Better Not Younger product to treat the signs of aging so women can feel empowered.

Our pick: Not only does is shield strands from from damage (up to 450 degrees!) but this spray also tames frizz and adds in moisture. 

Babba Rivera is creating a movement toward thoughtful hair practices with her totally-irresistible haircare line Ceremonia. Each of the products draws inspiration from Rivera’s own Latin heritage, and is free of parabens, sulfates, phthalates, and artificial colorants. 

Our pick: Smells amazing, looks cool on our bathroom counter, and instantly makes our hair shiny: The Guava Rescue Spray really has it all.  

Whom among us hasn’t thought at least once (or, perhaps daily): “I want to glow like Jennifer Lopez.” Now, you’re one step (or if you get the whole skincare regime, four) to that wish. The Puerto Rican multi-hyphenate launched her own skincare line last year with hero ingredients like olive and squalane. 

Our pick: This minis kit where you can try out the cleanser, serum, complexion booster, and hydrating cream. 

Colombian-born Tata Harper now lives on a beyond-idyllic farm in upstate Vermont. There, she and her team hand-craft the beauty potions that go into the gorgeous vivid green bottles that are a staple of any clean beauty routine. 

Our pick: It was so hard to choose just one thing. Acne-prone skin will appreciate this gentle foaming cleanser filled with both chemical and physical exfoliants. 

As a little girl, Los Angeles-based Julissa Prado spent all her money trying to find curl products that actually nourished her hair type. Feeling disillusioned, she started saving her money around 15 and mixing her own products at home—and Rizos Curls was born. 

Our pick: This leave-in blended with aloe vera, shea, and coconut oil (and without sulfates, silicones, and parabens).

Almost 20 years ago, Mexican makeup artist Rea Ann Silva changed the makeup industry when she invented the beautyblender: an edgeless makeup sponge that seamlessly blends makeup into skin. 

Our pick: Often imitated, never duplicated, the OG beautyblender, of course. 

The five functional fragrance blends from perfumist Juan Felipe Rendon’s (he/they) Shocks of Love go beyond perfume—each one is about aromatherapy and ritual. 

Our pick: Envelop yourself in a cloud of Dew Me’s uplifting blend of geranium, cypress, and vetiver anytime you’re feeling that 2 p.m. slump. 

It’s been 15 years since Puerto Rican hairstylist Carolyn Aronson founded it’s a 10 because she was frustrated with single-purpose haircare products. Since then, she’s turned it into a multi-million dollar haircare empire—and it’s one of the only female-owned professional haircare brands in the world. 

Our pick: It’s saved our strands at the beach, post-bleach, and many other times over. This leave-in isn’t filled with magic, but a blend of amino acids, aloe vera, green tea extract, and sunflower seed extract, to save damaged hair and return silkiness. 

Named for the city in Cuba where founder Gabriela Trujillo was born, this cosmetic line pays homage to Latinx culture with each and every launch. Inclusion and fair price points are the founding principles of the brand. 

Our pick: We love the formula (super glossy with just the right amount of color) but it’s the two sided applicator that’s genius—one side is a silicone scoop so you can get the right amount of product, and the other side is your classic doe food applicator for spreading. 

Cuban-born celebrity hairstylist Orlando Pita (Madonna, Gwyneth Paltrow, Beyoncé) channeled his 30 years of experience into an eponymous haircare line: Orlando Pita Play. 

Our pick: Giant shampoos and conditioners in the shower are super chic. This color-coordinated Smoothing duo makes hair soft, shiny, and bouncy without weighing it down. 

Former fashion editor Giovanna Campagna named her skincare line after her great-great-grandmother, who opened one of the first apothecaries in Cali, Colombia in 1875. All of the products are inspired by Colombian beauty traditions and use Latin American ingredients. 

Our pick: The Hydrating Glow oil, which has 12 nourishing botanicals and gives you “spa skin” instantly. 

Founder Priscilla Jiminian created Skinergy because she couldn’t find skincare products on the market that catered to Latinx skin—ones that fought hyperpigmentation and dark spots but were also hydrating and brightening. 

Our pick: A super-concentrated multitasking essence that makes your skin look alive. It has a little bit of every buzzy ingredient—salicylic acid, retinol, niacinamide, vitamin C and hyaluronic acid—to fight blemishes and tone. 

Each grid-worthy product from Camila Coelho’s clean beauty and makeup brand Elaluz is spiked with Brazilian superfood ingredients like camu camu and acai berry.  

Our pick: Everything you need to fake a glow just like Coelho’s can be found in this four pan palette—bronzer, highlighter, and blush—that’s made with ethically sourced mica and squalane. 

Lora Arellano and Dana Bomar first drop in 2013—5 shades of super-saturated matte lipsticks—sold out in one minute. Ever since, the duo have focused on super pigmented products: highlighters that reflect back like foil and liquid lips in any and every color imaginable, to name a few. 

Our pick: This 8-shade palette has everything you need for a subtle daytime eye to to go all out smokey.