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Conor McGregor’s ‘Magic’ Recovery Weapon: TIDL Sport

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TIDL plant-powered cryotherapy spray


Conor McGregor is a busy man. He’s a legendary MMA fighter, of course—his bout against Dustin Poirier is coming up at UFC 264 on July 10—but he’s also used his prestige to launch all kinds of business ventures (like his Proper No. Twelve Irish Whiskey) with his business partner and manager, Audie Attar. One of those companies, however, has become an essential part of his own training routine. TIDL Sport, a line of sports recovery products launched in January 2020, is now a key factor in keeping McGregor in top fighting shape.

 

 

“I genuinely live on the TIDL product,” McGregor tells Men’s Journal. “I have been training my hardest every single day, and have never felt better.”

Recovery doesn’t always get the attention it should in the fitness world, but it’s an essential part of training. You can’t perform at your best if muscles are fatigued from your last workout. In addition, even existing recovery products don’t always address the root causes of fatigue.

“We took a look at the sports recovery space and noticed the focus was entirely on pain relief, and in most cases the relief is temporary,” says TIDL sport chief executive officer Badal Shah.

TIDL Sport products are different. They were developed to give athletes an easy and effective way to boost their recovery and restore their bodies, not just mask soreness. Working with top athletes from a variety of disciplines, TIDL Sport’s team of clinicians and scientists assessed their fitness and recovery needs, and uncovered the deeper cause of pain and fatigue: inflammation throughout the body, especially in muscles and joints. From there, they formulated a new cryotherapy spray that, when applied daily, soothes aches and pains and promotes long-term healing.

“True sports recovery goes beyond just pain relief,” says Dr. Cohin Kakar, chief scientific officer at TIDL Sport. “It’s a daily commitment to addressing inflammation and other effects of intense training on the body and reviving muscles and joints so they can continue to perform better every single day.”

Of course, pro athletes and fitness enthusiasts have to be very careful about what they put in and on their bodies, and that’s why all of TIDL Sport’s products are plant-based and third-party tested to ensure they’re free of unwanted chemicals, THC, and other contaminants. Plus, they’re organic and contain ingredients grown on the company’s own farms in Oregon. In a crowded market for performance-focused products and supplements, that kind of transparency is refreshing.

But the most important factor in TIDL Sport’s success is simple: It works, and all kinds of elite athletes are using it to level up their performance.

“We are seeing amazing results from the performances of many of our athletes,” says Shah. “That includes Olympians, professional sports players, and of course Conor and MMA athletes.”

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TIDL Sport has continued to innovate. Ahead of his bout against Poirier on July 10, McGregor established a new training camp in Costa Mesa, CA. To help him achieve (and sustain) peak fitness for the fight, the TIDL Sport team has been working with Sports Rehab Los Angeles to provide daily stretching and physical therapy that complement the TIDL products McGregor already uses. When you’re about to perform on the world stage, you need every tool in your arsenal.

“Health and wellness has to be approached from a full body, holistic manner,” says Kakar. “A daily focus on making the body better for tomorrow can go a long way in every athlete’s journey.”

In August 2021, the company will also launch TIDL Armour, a line of “immunity strips” that use a proprietary blend of ingredients and a new delivery technology to support your immune system. As the world emerges from a devastating pandemic, it couldn’t come at a better time.

“As the communities begin to return to their normal routines, we wanted to create a product that gave them peace of mind,” says Shah.

True fitness requires training smarter and understanding your body, and TIDL Sport is quickly establishing itself as an essential part of that formula. As he prepares for the biggest fight of his career, McGregor is living proof of how effective proper recovery can be.

“It’s magic,” he says. “Using TIDL products, my body recovers quickly, and I bounce back fast.”

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10 Best Porters to Drink Right Now

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A bottle of Deschutes Black Butte Porter




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Best Time-Under-Tension Workout for Total-Body Strength

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Barbell Back Squat


The key to 360-degree muscle: 90-degree eccentric isometrics. It might seem like we’re throwing a lot of geometry at you, but the concept behind time under tension (TUT) is simple, says Joel Seedman, PhD, owner of Advanced Human Performance: “Perform the lowering phase of a movement in a slow, controlled fashion, usually 3 to 5 seconds; pause in the stretched position, typically around 90 degrees; then perform the lifting phase in a powerful yet controlled fashion.” Believe us, a time-under-tension workout can humble even seasoned lifters…Eccentric isometrics are like the pressure cooker of training.

“Rather than mindlessly performing slow-tempo reps, you’re using the increased time under tension as a means to fine-tune your body mechanics and alignment, which requires more mental engagement and focus,” Seedman adds.

If you want to forge functional muscle mass and strength while simultaneously bulletproofing the joints and connective tissue, give this 10-move, full-body eccentric isometrics workout a go.

Directions

Perform the following moves as 90-degree eccentric isometrics following the above protocol. Use heavy weight, but not at the detriment of proper form. Rest 60 to 90 seconds between sets and 2 minutes between circuits. Perform once every 2 to 4 days for optimal results.

Best Time-Under-Tension Workout for Total-Body Strength

Circuit 1

Marius Bugge

A. Barbell Back Squat

Set a squat rack up with heavy weight, then grasp bar and step under it. Squeeze shoulder blades together, then stand to unrack bar and step back with feet shoulder-width apart. Inhale, hinge at hips and slowly bend knees to 90 degrees. Pause, keeping natural arch in low back, then extend through hips to powerfully stand. 3 x 4-6 reps

Athletic man wearing gray T-shirt and maroon shorts renegade row
Marius Bugge

B. Renegade Row

Start in the top position of a pushup with hands shoulder-width apart on moderate-to-heavy dumbbells (shown). Explosively drive right elbow back to row dumbbell toward ribs while balancing on opposite hand and feet. Pause, then slowly lower weight, stopping a few inches above floor. Switch sides after all reps are done. 3 x 5 reps each side

Circuit 2

Athletic man wearing gray T-shirt and maroon shorts doing renegade row Dumbbell Bentover Row in gym
Marius Bugge

A. Dumbbell Bentover Row

Stand with feet hip-width apart, holding two moderate-to-heavy dumbbells in front of thighs, palms facing you. Push hips back and hinge torso forward so it’s nearly parallel to floor, soft bend in knees. Dumbbells should be near shins. Drive elbows back to row weights toward ribs. Pause, then slowly lower down for 3 to 5 seconds. 3 x 4-5 reps

Athletic man wearing gray T-shirt and maroon shorts doing Incline Dumbbell Chest Press with Legs Raised 
Marius Bugge

B. Incline Dumbbell Chest Press with Legs Raised 

Set an adjustable bench to a 30- to 45-degree angle and lie back with dumbbells in either hand. Engage core and lift legs off floor, flexing feet. Press weights overhead, palms in. Slowly lower to 90 degrees, staying tight and compact. Pause, then drive weights up directly over chest. 3 x 4-5 reps

Circuit 3

Athletic man wearing gray T-shirt and maroon shorts doing Dumbbell Bulgarian Squat
Marius Bugge

A. Dumbbell Bulgarian Squat

Stand lunge-length in front of a flat bench, holding heavy dumbbells in each hand by your sides, palms facing in. Rest the ball on top (shoe’s laces) of your right foot behind you on the bench. Slowly lower your body until your front thigh is parallel to the floor. Pause, then drive through your heel to stand. Switch sides after all reps are complete. 2 x 3-4 reps each side

Athletic man wearing gray T-shirt and maroon shorts doing Single-leg Romanian Deadlift
Marius Bugge

B. Single-leg Romanian Deadlift

Stand with feet hip-width apart holding dumbbells or kettlebells. Drive right leg up, foot flexed, knee aligned with hip, making a 90-degree angle. Hinge at hips as you slowly lever your torso toward floor, lowering weights and driving right leg back for counterbalance. Hold, then squeeze glutes to reverse. 2 x 3-4 reps each side

Circuit 4

Athletic man wearing gray T-shirt and maroon shorts doing pullup
Marius Bugge

A. Pullup

Hang from a pullup bar using an overhand grip with legs extended and feet flexed. Engage lats and draw shoulders down your back, then pull yourself up until chin is higher than hands. Pause at the top, then slowly lower. Pause at bottom, then reset before your next rep. 2-3 x 4-5 reps

Athletic man wearing gray T-shirt and maroon shorts doing Kneeling Overhead Barbell Press
Marius Bugge

B. Kneeling Overhead Barbell Press

Hold a bar with moderate-to-heavy load at shoulder level with forearms perpendicular to floor. Kneel at end of bench with feet flexed to grip edge for support. Inhale, engage your core and glutes, then press the bar overhead, pushing your head forward so it passes your face, exhaling at the top.
Slowly lower until elbows are at 90 degrees, then hold to maintain tension. Begin your next rep from here. 2-3 x 4-5 reps

Circuit 5

A. Dumbbell Pushup

Place hands on dumbbells (this provides greater range of motion) at shoulder width and feet wider than shoulder width with just toes touching the ground. Keep head neutral and hips high to increase tension on core, chest and tris and reduce stress on spine. Slowly lower to the floor. Stop
once elbows hit 90 degrees, pause, then push up to start. 1-2 x 6-8 reps

B. Biceps Curl

Stand with feet hip-width apart with moderate-to-heavy dumbbells in each hand hanging by sides. Engage biceps to curl the weights up, keeping upper arms still. Pause at the top, then lower slowly. Don’t let arms drop all the way down to keep greater time under tension on biceps. 1-2 x 6-8 reps


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The Best Jump Ropes for a Killer Cardio Workout

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The Best Jump Ropes for a Killer Cardio Workout




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