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The 6 Must-Know Korean Fashion Brands to Have On Your Radar

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korean fashion brands


Geoff Kim, Courtesy of the Brands

k world

Geoff Kim

South Korea has quietly become Hollywood’s biggest competitor, churning out wildly popular music, TV dramas, and beauty and fashion trends with global appeal. This week, ELLE celebrates the K-World we’re all living in.


You could say South Korea has had an influence on global pop culture, but that would be a massive understatement. In fact, the country’s pop culture ascendency has been so historic there’s even a unique term that describes its impact on so many areas of how we live today: Hallyu—also known as the Korean Wave. If you’ve taken note of the rise in Korean beauty, film, television, and music, you’ve already experienced the effect of Hallyu, which further cements the East Asian country’s position as a world power. Names like Bong Joon Ho and BTS are at the forefront of the entertainment industry, while brands like Soko Glam lead the beauty world. And with these examples as references, it feels as though Korean culture is leaving a molten gold path of modern culture and viral popularity in its wake. While more and more of the world turns its eyes towards the country, there’s another area on which it’s putting its Midas touch: fashion.

As Korea continues to be a leading source for the Next Big Thing and contributes to the larger conversation around globalization, it only makes sense that its league of designers would be among the industry’s ones to watch for a look at what’s to come. Whether it’s the next round of trends or sartorial commentary on cultural changes, the Korean fashion scene—which has seen a surge in government funding and programs like Concept Korea in recent years—is, without a doubt, not one to ignore.

To keep you on top of your fashion game, Laura Jung, an influencer, model and entrepreneur who splits her time between Seoul and New York, and Celine Kim, a YouTube creator in South Korea, share their must-know brands from Korea.

minjukim

Geoff Kim, Courtesy of the Brand

If you watched Netflix’s Next in Fashion, you might recognize the bold and playful aesthetic of Minju Kim’s namesake label. According to Jung, the designer’s pieces are “forward-thinking, yet remain so powerfully feminine.” Kim, who won the design competition and has dressed stars like the members of BTS, often uses bright colors and prints, which she creates herself. “She doesn’t follow trends in the industry, but rather looks at the ever-changing landscape of our world, both on a micro and macro level, to influence her collections,” Jung tells me in an email. “She’s a designer who users her imagination to create designs that feel like you’re living in the fairytale world she strives to create collection after collection.”

Ruffled silk-jacquard and cloqué mini dress

MINJUKIM

$918.00

$459.00 (50% off)

Asymmetric shirred poplin dress

MINJUKIM

$756.00

$453.60 (40% off)


iise

Geoff Kim, Courtesy of the Brand

“IISE mixes street fashion and Korean culture,” Kim says in a message. As a result, its designs feel inexplicably cool and modern with a timeless, utilitarian quality about them. “They use local fabrics and design techniques and bring a mix of qualities inspired by Korean culture into their products.” The creator also loves how IISE—which has everything from sweats and tees to accessories—blurs the line between genders, which is very different from traditional Korean culture.


hyien seo

Geoff Kim, Courtesy of the Brand

For those who like a tough and sexy streetwear edge in their wardrobe, Hyein Seo is a must. “In a way, her designs are the antithesis to the ideals so highly valued in Korean society, where external validation and opinions are important and conservatism still runs deep,” Jung shares. The influencer explains how Korean ideals are rooted in Confucianism, which leads many to dress more conservatively. However, she also mentions that there’s a growing women’s empowerment movement in the country, and women are determined to break patriarchal norms to be more expressive with how they dress. Hyein Seo, with her undeniably sexy and highly conceptualized pieces, plays a large part of that. “Hyein Seo’s interpretation of the female body and dress as a form of liberation is shifting the way society views different expressions of the self. Conservatism can no longer be the standard and we can absolutely shift cultural norms through the way we collectively dress and present our bodies.”

Beige Single-Sleeve T-Shirt


andersson bell

Geoff Kim, Courtesy of the Brand

At first glance, Andersson Bell both reads and looks like a cool, minimalist Scandinavian brand, according to Jung. “[It’s] actually a Seoul-based label that has perfected urban, street-inspired everyday style,” she says. “Think Scandinavian minimalism and Korean straightforwardness.” The genderless brand incorporates elements of both cultures to create pieces that are timeless and eccentric with its unconventional silhouettes. The influencer also mentions that the line is globally available at top retailers, allowing consumers everywhere to test the casual streetwear look for themselves. “It’s amazing that [a brand] so distinctly Korean is now being recognized in all corners of the world.”

Sasha cropped ruffled crochet-trimmed cotton shirt

ANDERSSON BELL

$355.00

$106.50 (70% off)

Nadia paneled cutout denim and velvet midi skirt


reike nen

Geoff Kim, Courtesy of the Brand

With designer Rei Yoon Hong Mi at the helm of Reike Nen, the handbag and footwear brand offers styles that toe the line between contemporary and classic. “Their designs are very unique, but also simple,” Kim says. “[Reike Nen’s designs] go well with various looks without being boring! I also love their color choices.” Whether it’s an updated take on a classic wardrobe staple—such as a shoulder bag or strappy sandal—there’s something inexplicably unique about Reike Nen’s pieces, which each also hold an air of delicate sophistication.


eenk

Geoff Kim, Courtesy of the Brand

Designer Hyemee Lee has a deep love for vintage fashion, and it shows in her clothing label EENK. Each of her collections is deeply rooted in the classics with a modern, unexpected twist. The brand’s designs take on influences from a variety of past eras, resulting in a wide range of styles. “She’s a designer that’s just currently making the kind of clothes young people want to wear right now—clothes that inspire confidence and timelessness, that are crafted really, really well,” Jung shares. The brand is also incredibly versatile, according to the influencer. “You can go in any direction with EENK pieces,” she says. “People no longer want to subscribe to a singular mode of dressing but rather embrace the different trends that span so many different decades. EENK perfectly embodies that.” And as one of the top designers in Korea right now, Jung says it’s only a matter of time her clothes make their way west.

Roupee Volume Jacket with Detachable Sleeves

Artwork By Geoff Kim



Fashion

Jennifer Lopez Joined Ben Affleck In L.A. With Kids For Thanksgiving

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Jennifer Lopez Joined Ben Affleck In L.A. With Kids For Thanksgiving


On Wednesday night, Jennifer Lopez arrived in Los Angeles with her 13-year-old twins Max and Emme. The family was likely there to join Lopez’s boyfriend, Ben Affleck, for the Thanksgiving holiday. Lopez recently returned from the much colder climate of British Columbia, Canada, where she was filming her latest project, The Mother.

J. Lo touched down in her private jet wearing a teddy fur coat from Coach’s Autumn/Winter 2019 collection, and a pair of Ugg boots. Classic airplane outfit, celebrity style. Lopez and Affleck originally dated in 2002 and broke up in 2004. Their romance was rekindled earlier this year, soon after Lopez ended her relationship with baseball player Alex Rodriguez. The new couple went official in July, while celebrating Lopez’s 52nd birthday abroad.

Affleck’s most recent relationship with Ana de Armas ended in January after about a year together. He had divorced ex-wife Jennifer Garner in 2015 after being married for almost a decade. Garner and Affleck had three daughters, Violet, Seraphina, and Sam.

Before traveling back to the U.S., Lopez posted a story to Instagram Reels about how grateful she was to be headed home.

“Hey everybody, it’s my last day here shooting on The Mother out in Smithers in the snow, it’s been beautiful, but tonight I’m on my way home,” she said, as she walked through the wild landscape in a black coat and beanie.

“I’m so excited for Thanksgiving! I hope everybody has an amazing weekend with their families and their loved ones, there’s so much to be grateful for this year. I’m on my way!”

This is the first major holiday of the year since Lopez and Affleck reunited, so it’s likely to be a big one for both families.

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Everlane’s Black Friday Sale is Packed With Winter Essentials

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everlane


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This is not a drill: Everlane just kicked off its Black Friday sale. Now through Monday, November 29, the direct-to-consumer brand is offering 20 to 40% off its cozy sweaters, minimalist activewear, and popular jeans. If you’re not super familiar with Everlane, let me spell it out for you: this is a big deal.

The e-tailer might be known for making sustainable, ethically made clothes and accessories at a fair, affordable price, but Everlane rarely has sales beyond its Choose What You Pay section. So, if you want to stock up on cute basics for less, now’s your time to shop.

And, in true Everlane fashion, the brand is taking this opportunity to give back. Everlane is partnering with Rodale Institute and help U.S. farmers transition their farmland to regenerative organic—and donating $15 per order to the cause. A great sale that gives back? I’m sold.

But, hurry! These deals are going to sell out fast, so you won’t want to waste any time filling your e-cart.

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1

The Cloud Turtleneck

$150 $105 (30% off)

Sweater weather is officially here, so why not pick up a few fresh layers? This turtleneck is the S’s: snuggly, stylish, and on sale. 

2

The Authentic Stretch High-Rise Skinny Jeans

everlane

$78 $58 (25% off)

Looking for a great pair of jeans, minus the markup? Everlane’s classic skinny style is not only super stretchy, but it’ll look good with everything from chunky sweaters to silky blouses.

3

The ReNew Teddy Slippers

everlane

$65 $39 (40% off)

Why limit the shearling trend to the upper half of your body? These plush slippers will give even your most worn-in sweats a stylish edge.

4

The Chunky Cardigan

everlane

$110 $77 (30% off)

Sure, this may not be the cardigan Taylor Swift was talking about. But, with an exaggerated collar and ribbed finish, this style would definitely score top marks from the singer herself. 

5

The Canvas Utility Boots

everlane

$115 $59 (40% off)

Brave the cold weather in style with Everlane’s chic boots. The canvas uppers and thick sole make these an ideal, all-weather option.

6

The Lofty-Knit Henley

everlane

$150 $105 (30% off)

Made with a nubby blend of merino wool, alpaca, and recycled nylon, this henley is perfect for a cozy night in, yet stylish enough to wear in public.

7

The Perform Bike Shorts

everlane

$45 $22 (51% off)

No, you can never have too many stretchy pants. Everlane’s bike shorts ooze major Lady Di vibes — for under $25, no less.

8

The ReLeather Court Sneakers

everlane

$110 $66 (40% off)

Made with recycled leather, these refresh sneakers will serve up major curb appeal — and Mother Nature’s seal of approval. 

9

The Field Dress

everlane

$100 $60 (40% off)

Found: a fun, flouncy frock you can wear year-round. For a wintry take, pair with opaque tights and your favorite chunky boots.

10

The Cozy-Stretch Wide-Leg Sweatpants

everlane

$150 $75 (50% off)

With a straight-legged silhouette and wool material, it’s safe to say these are the chicest sweatpants we’ve ever seen. To sweeten an already enticing offer, this pair is half off.

11

The Organic Cotton Flannel Popover

$80 $56 (30% off)

Everlane reimagined the traditional flannel with a cropped silhouette, voluminous sleeves, and a slew of minimalist colors.

12

The Studio Bag

everlane

$275 $192 (30% off)

Large enough to fit all your essentials, but not too big that it’ll weigh you down, Everlane’s Studio Bag is the perfect everyday purse.

13

The ReNew Long Liner

everlane

$158 $118 (25% off)

House Stark was right: winter really is coming. Made with recycled materials, this liner is a great layering piece that’s considerably chicer than the yesteryear’s Michelin Man-worthy parkas.

14

The Felted Merino Beanie

everlane

$50 $30 (40% off)

All set on clothes? Pick up this cheery beanie, which is 40% off its original price.

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29 Winter Fragrances That Exude Main Character Energy

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29 Winter Fragrances That Exude Main Character Energy



29 Winter Fragrances That Exude Main Character Energy

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